Page 3 - GAS PR REPORT - January 2024
P. 3
PR REPORT
General Authority of Sports
January 2024
3 Press Releases were issued for the General Authority of Sports
4 Events were evaluated for the General Authority of Sports
7 Content Developments were made for the General Authority of Sports
The Press Releases were sent to all local, Pan Arab publications.
TOTAL VALUE - ARABIC MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 1,112,700
*Arabic Total Value of Spend 1:4 AED 4,450,800
English Total AED 395,400
*English Total Value of Spend 1:4 AED 1,581,600
TOTAL AED 6,032,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
