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PR REPORT
Al Masaood Bergum
February 2023
TOTAL VALUE – ENGLISH MEDIA COVERAGE IN UAE AED.
English Total AED 32,500
*English Total Value of Spend 1:4 AED 130,000
T O T A L AED 130,000
*This calculation is based on the principle that editorial has four times the value of paid‐for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid‐for advertising.
