Page 35 - LAMBORGHINI PR REPORT - OCTOBER 2023

It is undeniable that the product only caters to a select section of society, with the
‘cheapest’ car priced at a staggering AED840,000, one can say that the vehicle is not
entirely made for all. However, if you do want to buy one, it’s useful to know that you
can pick from 348 colours in the comfort of an exclusive customisation lounge.

Complementing the culture of opulence in Dubai, “Through bespoke marketing
strategies and exceptional customer services, we strategically align our brand with the
aspirations and needs of our Middle Eastern customers in Abu Dhabi and Dubai,” Turki
said.

Automobili Lamborghini has the world’s largest dedicated Lamborghini dealer facility in
Dubai. “Personalisation goes hand in hand with Lamborghini and most customers seek
to design a car that is tailor made to their tastes,” Turki explained.

Situated within the showrooms in Dubai and Abu Dhabi is the Ad Personam lounge
which is a special zone for customers who seek personalisation for their luxury vehicle,
the space even holds a record for the variety of colour shades and palettes available,
348, to be precise.

Lamborghini showroom in Dubai

The space also houses a saddlery department, allowing customers to customise not
only the exterior colour of the car but also the embroidery on the inside.

https://www.arabianbusiness.com/lifestyle/cars-boats/uae-is-key-market-for-lamborghini-boasting-the-
worlds-largest-dealership-in-dubai