Page 36 - LAMBORGHINI PR REPORT - OCTOBER 2023

“Nothing less than a work of art can be created inside a Lamborghini, from the
embroidery of peach tree branches and blossoms and the self-portraits of the customer
or a favourite pet, to the street art style drawings with raging bull and splashes of colour,
not to mention skyline images of a favourite city,” Turki proudly exclaimed.

For those who prefer to place what could be a million-dollar order from the comfort of
their home, Turki confirmed that the brand will soon launch a newly developed website
that aims to “promote a more immersive journey for customising and ordering
Lamborghini vehicles.”

As far as demand goes, “there will always be a demand for supercars,” according to
Turki, this serves the client’s expectations “for performance and being part of an
exclusive class of drivers.”

Part of the brand’s mission is to “establish a community that actively supports and
engages young racers and auto enthusiasts.”

Rakan Turki, Chief Executive Officer for Lamborghini Abu Dhabi and Dubai

Last year, Arabian Business reported that Lamborghini’s are sold out until 2024 with
other brands also facing a shortage of high-priced luxury goods during periods of
inflation and the cost of living surge. Wealthy investors are still looking to purchase high-

https://www.arabianbusiness.com/lifestyle/cars-boats/uae-is-key-market-for-lamborghini-boasting-the-
worlds-largest-dealership-in-dubai