Page 12 - ABCC PR REPORT - NOVEMBER 2023

Press Release

Global Halal Brazil Business Forum convenes experts,

officials and businesspeople from across globe

15 November 2023- The second edition of Global Halal Brazil Business Forum (GHB),
organised by the Arab Brazilian Chamber of Commerce (ABCC) in collaboration with
FAMBRAS Halal, served as a dynamic platform for industry experts, officials and
entrepreneurs to highlight major trends and opportunities in the global halal market. The forum
was held recently in Sao Paulo, Brazil.

The two-day event focused on major topics including “ESG practices in line with halal values”,
“Added value of halal products for consumers”, “Technology as driver of halal global
business”, “Halal, logistics and strategic hubs” and “Tourism and entertainment: innovation
and competitiveness”.

In conjunction with the forum, ABCC also launched ‘Trust Trace’, a pilot plan for a traceability
system for halal products. The key objective of the system is to offer information on the
complete production cycle of halal items. Furthermore, the forum featured the Halal Scientific
Technical Congress (CTEC Halal), which was led by the International Academy Halal, an
institute specialised in halal training, qualification and continuous education.

The 2023 edition of the forum brought together renowned speakers for several sessions as well
as representatives from key organisations and several ministers from Brazil and the Arab world.
The panel discussions held on the sidelines of the forum also discussed the establishment of
strategic distribution and logistics hubs in various Muslim-majority countries to ensure
seamless and secure trade of halal products within markets in the Middle East, Africa, and Asia
region.

Osmar Chohfi, President of ABCC, said: “The second edition of Global Halal Brazil
Business Forum proved to be instrumental in highlighting the potential of the halal market to
Brazilian entrepreneurs and officials while emphasising the consistency of the country as a
halal partner to the Arab and Islamic attendees. Currently, the Islamic market is one of the
major markets, which brings together nearly 60 countries globally, with a population of 1.97
billion residents and an economic activity of USD 5.7 trillion annually. According to reports
Brazil exported nearly USD 23 billion worth of food and beverages to Islamic countries in
2022. This indicates that producing halal foods appear as an excellent opportunity for most
Brazilian entrepreneurs as the demand for halal products is surging higher, even beyond the
Arabic and Islamic worlds. The market also shows substantial growth potential beyond the
food sector.”

Like Chohfi, FAMBRAS Halal president Mohamed Zoghbi stressed the relevance of the
event and pointed out the opportunities. “I have no doubt it was a milestone in the history of