Page 15 - ABCC PR REPORT - NOVEMBER 2023

Press Release

enabled us to better understand the potential of Brazilian halal products and develop
policies that will support our expanding customer base."

Attendees at Anuga were treated to delicious food prepared by Brazilian chefs using
halal ingredients that were on display. The event was also attended by Giovane
Elber, the renowned Brazilian football player who is actively involved in the cattle
industry in Brazil and a strong advocate for the superior quality of Brazilian protein
in international markets.

Fernanda Dantas, Project Manager of the ABCC, commented “Brazil features
an advanced food industry that can serve a wide range of markets. The event further
provided us with a chance to explore these prospects and guarantee steady
development for the future. Furthermore, Brazil was a key sponsor of the Anuga
Halal Conference and Market, resulting in its prominent position at the esteemed
event. This sponsorship provided a unique forum for showcasing our products to a
global audience and exemplified our commitment to the rapidly growing halal
industry”.

The growing Muslim community in North America and Europe is increasing the
demand for halal food, while non-Muslim consumers are also becoming more
interested in the segment due to concerns about food safety and quality, with
projections indicating that the global halal industry will exceed USD 9 trillion (EUR
8.4 trillion) by 2025

The Halal do Brasil project strengthens the popularity of Brazilian halal food in
foreign markets. The project has been actively involved in major Muslim market
trade events, including Saudi Halal Expo in Saudi Arabia, Gulfood in the UAE,
MIHAS in Malaysia, and Anuga. The initiative encourages Brazilian food
companies to seek halal certification for their product lines, thereby increasing the
proportion of added-value food products exported.

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