Page 3 - ALEF EDUCATION PR REPORT - FEBRUARY 2024
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PR REPORT




                                             Alef Education

                                                 February 2024





                    1 Press Release was issued for Alef Education

                    3 Content Development were made for Alef Education
                    The Press Release was sent to all local, Pan Arab English and Arabic publications.



                    TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.


                       A  r  a  b  i  c     T  o  t  a  l                    A  E  D                              208,000

                     *Arabic Total Value of Spend 1:4                     AED                            832,000

                    E  n  g  l  i  s  h     T  o  t  a  l                    A  E  D                              472,500

                     *English Total Value of Spend 1:4                    AED                         1,890,000

                     TOTAL                                                AED                         2,722,000


                    *This calculation is based on the principle that editorial has four times the value of paid-for
                    advertising, as surveys have proven that majority of readers tend to believe the veracity of
                    editorial is four times more than paid-for advertising.
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