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142 THINK AND GROW RICH
681 9. LACK OF PERSISTENCE. Most of us are good "starters" but poor
682 "finishers" of everything we begin. Moreover, people are prone to give up at the
683 first signs of de- feat. There is no substitute for PERSISTENCE. The person
684 who makes PERSIST- ENCE his watch-word, discovers that "Old Man Failure"
685 finally becomes tired, and makes his departure. Failure cannot cope with
686 PERSISTENCE.
687 10. NEGATIVE PERSONALITY. There is no hope of success for the person
688 who repels people through a negative personality. Success comes through the
689 application of POWER, and power is attained through the cooperative efforts of
690 other people. A negative personality will not induce cooperation.
691 11. LACK OF CONTROLLED SEXUAL URGE. Sex energy is the most
692 powerful of all the stimuli which move people into ACTION. Because it is the
693 most powerful of the emotions, it must be controlled, through transmutation,
694 and converted into other channels.
695 12. UNCONTROLLED DESIRE FOR "SOMETHING FOR NOTHING."
696 The gambling instinct drives millions of people to failure. Evidence of this may
697 be found in a study of the Wall Street crash of ‘29, during which millions of
698 people tried to make money by gambling on stock margins.
699 13. LACK OF A WELL DEFINED POWER OF DECISION. Men who
700 succeed reach decisions promptly, and change them, if at all, very slowly. Men
701 who fail, reach decisions, if at all, very slowly, and change them frequently, and
702 quickly. Indecision and procrastination are twin brothers. Where one is found,
703 the other may usually be found also. Kill off this pair before they completely
704 "hog-tie" you to the treadmill of FAILURE.
705 14. ONE OR MORE OF THE SIX BASIC FEARS. These fears have been
706 analyzed for you in a later chapter. They must be mastered before you can
707 market your services effectively.
708 15. WRONG SELECTION OF A MATE IN MARRIAGE. This a most
709 common cause of failure. The relationship of marriage brings people intimately





































































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