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  Chapter 9
Persistence: The Sustained Effort Necessary to Induce Faith The Eighth Step toward Riches
1 PERSISTENCE is an essential factor in the procedure of transmuting DESIRE
2 into its monetary equivalent. The basis of persistence is the POWER OF WILL.
3 Will-power and desire, when properly combined, make an irresistible pair. Men
4 who accumulate great fortunes are generally known as cold-blooded, and
5 sometimes ruthless. Often they are misunderstood. What they have is will-power,
6 which they mix with persistence, and place back of their desires to insure the
7 attainment of their objectives.
8 Henry Ford has been generally misunderstood to be ruthless and cold-blooded.
9 This misconception grew out of Ford's habit of following through in all of his
10 plans with PERSISTENCE.
11 The majority of people are ready to throw their aims and purposes overboard,
12 and give up at the first sign of opposition or misfortune. A few carry on
13 DESPITE all opposition, until they attain their goal. These few are the Fords,
14 Carnegies, Rockefellers, and Edisons.
15 There may be no heroic connotation to the word "persistence," but the quality is
16 to the character of man what carbon is to steel. The building of a fortune,
17 generally, involves the application of the entire thirteen factors of this
18 philosophy. These principles must be understood, they must be applied with
19 PERSISTENCE by all who accumulate money.
20 If you are following this book with the intention of applying the knowledge it
21 conveys, your first test as to your PERSISTENCE will come when you begin to
22 follow the six steps described in the second chapter. Unless you are one of the
23 two out of every hundred who already have a DEFINITE GOAL at which you
24 are aiming, and a DEFINITE PLAN for its attainment, you may read the

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