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Magna-Guard Technical Information & Endorsements
Customer Overview
According to Faith Popcorn’s book EVEolution, auto maintenance is almost always a woman’s job if she’s married, and for the 40 million single women in the United States, it is a certainty. Their main concern is engine safety and reliability: not wanting to be stranded by their vehicle on a roadside alone or with their children. Even more prominent is their desire to keep household costs and unexpected repair expenses to a minimum due to the unstable future economy. Women want service and reliability in their autos as well as their service provider. The benefits of Magna-Guard Oil Filter Magnets personify what women, as well as men, want from their preventative maintenance service provider.
Lube oil contamination accounts for 70-80% of all failures and wear problems. The wear process promoted by oil contamination leads to diminished fuel efficiency, shorter useful oil service life, increased engine down time, reduced component life, loss of engine performance, and an overall increase in operating costs.
Even under the best driving conditions and with the most meticulous maintenance, an engine will shed a little metal, tiny particles of grit in the oil. To provide adequate lubrication for the engine, oil filters are designed to pass oil freely. Therefore, a certain number of these tiny particles, or grit, will pass through the filter’s porous element. As grit builds up in the oil, friction and wear increases. This causes the engine to run hotter and the oil begins to break down. Sludge then forms and the oil loses its ability to protect the engine. Unfortunately changing the filter and oil does not remove all the grit and/or sludge from the engine.
Magna-Guard Oil Filter Magnet is a patented monolithic Ceramic-8 magnet. It is very powerful, totally insoluble in oil, and is rated to a temperature of 842 Fahrenheit. It is designed to universally fit all spin-on oil filters.
When a Magna-Guard Oil Filter Magnet is installed into an oil filter, engine wear is reduced by a factor of 8 to 14-times, fuel economy is improved by a minimum of 3.7 to 5%, and toxic tailpipe emissions and discharge are reduced by up to 18%. The ultimate benefits are greater engine performance over the extended life with lower operating costs. The product is designed and priced to be a throwaway at each and every oil change ensuring repetitive sales.
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Opportunity
Solution
© 2003 Magna-Guard, Inc.
www.magna-guard.com
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