Page 16 - Fluid Rx Diagnostics POP Magazine

FEATURE
FEATURE
MARCH / APRIL 2014 || FIXED OPS MAGAZINE
MARCH / APRIL 2014 || FIXED OPS MAGAZINE
“LIFETIME FLUIDS” “LIFETIME FLUIDS”
motive world. For the most part, we lasts forever -- especially in the auto-
all share the same basic needs: a job, motive world. For the most part, we
food, shelter and reliable transportation
all share the same basic needs: a job,
-- usually in the form of an automobile. food, shelter and reliable transportation
-- usually in the form of an automobile. As we go through life, we discover that
we have little control over death and
As we go through life, we discover that
taxes. Getting something to last forever
we have little control over death and
seems to be up for debate, at least in taxes. Getting something to last forever
the automotive industry. This is what the seems to be up for debate, at least in
term “Lifetime Fluids” implies. Is this a
the automotive industry. This is what the
reliability factor? And whose lifetime is term “Lifetime Fluids” implies. Is this a
the manufacturer talking about? Our life- reliability factor? And whose lifetime is
time? The lifetime of the car? The life-
the manufacturer talking about? Our life-
time of the transmission? Or the lifetime time? The lifetime of the car? The life-
of the uid? Is it subject to the terms of time of the transmission? Or the lifetime
the warranty? If so, what’s the OEM’s
of the uid? Is it subject to the terms of
drivetrain warranty? And how about uid
the warranty? If so, what’s the OEM’s
service requirements? Do they refer to drivetrain warranty? And how about uid
normal or severe operating conditions service requirements? Do they refer to
as a determining factor?
normal or severe operating conditions
as a determining factor?
What rst appeared to be an exciting
new uid service discovery has raised a What rst appeared to be an exciting
multitude of important yet unanswered new uid service discovery has raised a
questions. The most important of which multitude of important yet unanswered
is this: Are “Lifetime Fluids” a product of questions. The most important of which
technology or a marketing strategy?
is this: Are “Lifetime Fluids” a product of
technology or a marketing strategy? “Lifetime Fluid” -- although this buzz-
word sells cars for the OEMs, at what “Lifetime Fluid” -- although this buzz-
expense to the dealerships? And are word sells cars for the OEMs, at what
new car owners now stuck with a ticking expense to the dealerships? And are
time-bomb?
new car owners now stuck with a ticking
time-bomb?
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TILL WHOSE DEATH DO US PART? TILL WHOSE DEATH DO US PART?
There are a few things in life that we can
count on . . . death, taxes and nothing There are a few things in life that we can
lasts forever -- especially in the auto- count on . . . death, taxes and nothing
BY RON MCELROY
BY RON MCELROY