Page 26 - Print21 May-June 2020

Wide Format Printing
Printers looking to add a high-margin revenue stream to their business will be more than interested in the Dimense digital textured wall covering printer, now available in ANZ through the Stick on Signs distribution channels.
Wall covering opportunity
All print business owners know that making money out of printing leaflets and brochures
is hard going, with intense competition and slim margins, and they also know that niche printing offers the opportunity for much higher margins with less competition.
Marrying the new digital print technologies with the mega trends in society is the holy grail for printers
– if you can ride one of those waves there are untold opportunities, especially if you are one of the first in the market.
For those reasons, print business owners in Australia and New Zealand will be more than interested in the Dimense digital wall covering printers. The Dimense produces digitally printed and textured, or embossed, wall coverings in one pass, without the need for an embossing cylinder, and on an eco-friendly substrate.
Dimense is manufactured in Lithuania by Vieka, and is now available here through the Stick
on Signs distribution channels,
the supplier that brings innovative products to market such as the Massivit 3D printing system. Dimense has been available in the UK and Europe for the past couple of years.
Abe Weiszberger of Stick on Signs says, “Dimense combines the best of digital printing – vivid images, lively colours, customisation – with textured wallpapers –physical
26 Print21 MAY/JUNE 2020
structures, repeating patterns – to deliver fully customised, textured 3D effect prints, that visually transform any interior space.”
The Dimense system meets the requirement from the public for bespoke wall coverings – anyone who has watched TV ratings juggernaut House Rules knows the demand for personalised wall coverings.
“This system caters to those seeking to add another dimension to their value proposition, delivering premium wallpaper and interior decoration.”
– Abe Weiszberger, Stick on Signs
“This system caters to those seeking to add another dimension to their value proposition, delivering next level, premium wallpaper and interior decoration solutions.”
Dimense uses latex eco-friendly inks and PVC-free structure-forming Ecodeco media that the company says renders a highly durable output that does not fade in direct light. It will print at up to 20 sqm an hour, with a print width of 1.6m.
It prints onto the proprietary Ecodeco media, with the reaction between a foam layer on the media and the special ink creating the embossed structure. Embossed effects up to 1mm high can be created. These can vary in depth across the substrate.
Dimense says the product has high light-fastness and scrub resistance, and it is C1 fire rated, making it suitable for high traffic areas such as hotels, retail, and corporate environments.
The printer itself, the Dimense
S, offers the capability to print and control structure simultaneously. It combines both wide a format inkjet printer and a digital calendar in one dedicated device. It uses reliable wide-format inkjet technology for the print, and the company says its costs are comparable to standard wide format printing, due to effective structuring technology.
Weizberger says, “Dimense
offers an opportunity for any
print business to enter a new niche market, which is rapidly growing and where margins are attractive.” 21
Print and texture in one pass: Dimense
With Dimense clients can, like with any digital print system, have their file produced in short runs economically. But they can also have their wall covering embossed at the same time, providing a head-turning wall covering for the home, hotel, office, or gallery. The embossing is not with the usual cylinder, it is effectively printed, which means short runs are economical.
And for both residential and corporate customers, it does it all in an eco-friendly way, ticking all the green boxes that society demands.
For print business owners Dimense offers an all-in-one solution to
what for many will be a new area. Weiszbeger says, “The Dimense system is a complete package offering a printer, ink system, media, training, technical and design support.