Page 73 - Print21 May-June 2020

People in Print the OVERflow
Tdrupa director explains postponement
he director of drupa the demand for face-to-
Sabine Geldermann face meetings and worlds of
is on the front foot experience to a high degree. It is explaining why the all about human needs, haptic
print mega show had to be experiences, and running
postponed, why it has been rescheduled to next April, and why virtual trade shows don’t cut the mustard.
The new date, 20-30 April next year, was essentially the first one that was free. The calendar for the second half of the year and the first part of next was already full, and drupa needs a two-month window including stand build, the show itself, and takedown.
Looking to next year Geldermann said, “One thing
is certain, the industry wants
to have a drupa again, one that retains its image, its radiance and its global standing – this would not have been feasible under the current conditions. That’s why
we will now take every possible measure to meet the expectations
We are the
of our global customers in April 2021 – let’s embrace the future in 2021 together.”
Geldermann said, “Our exhibitors will certainly present some of their innovations this year already, using different formats such as customer events or digital platforms. However, these can only bridge the current demand – in our opinion, they do not offer
a complete replacement for
a trade fair with worldwide
appeal. drupa is and will remain the top platform for the printing industry to present innovations, come together and, above all, network.
“That is why drupa will remain the target the print industry is working towards, even after the postponement. A drupa represents an indispensable platform
for industry participants, providing orientation, impetus and, above all, satisfying
machines that fascinate participants, and which definitely cannot be fulfilled at this point by digital media.
“What distinguishes leading world trade fairs such as drupa is the concentrated energy
that arises from the selective gathering of many people;
the personal and emotional exchange; the joint presence of decision-makers, multipliers and idea providers; lively discussions; presentations that set the pace; chance encounters; opportunities to acquire new customers; and recruiting options.
“The need for personal encounters will certainly be even more pronounced in the future. We are people, not avatars.” 21
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