Page 35 - Food & Drink Magazine April 2019

connects the dots
integrating with their day-to- day activities.
“From yoga studios to hair salons, cafés, events, and even corporate offices, any space can become an ‘activation host’ on Brandcrush and
get paid to distribute product samples or host brand activations.”
The intimate and relevant nature of these collaborations also means consumers receive brand introductions from businesses they already know and trust, Aprile says.
Activation hosts also produce a Proof of Activation report that includes Instagram-ready photosoftheactivation,and
insightful consumer feedback. In one recent Brandcrush campaign, Queensland snack brand Picky Picky Peanuts offered free samples
to barbers and bottle shops (see box on p34).
In another campaign, beauty brand Bondi Sands sampled its new suncare range at popular spaces such as The Bucket List on Bondi Beach, Beachcombers Cafe, and West Beach Pavillion in St Kilda.
“Brandcrush made it easy to book and activate a volume of spaces that aligned with our brand objectives,” Bondi Sands brand manager Clare Slatersays. ✷
Innovation In Action
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• Preparation
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• Controls + Information
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www.foodanddrinkbusiness.com.au | April 2019 | Food&Drink business | 35 FoodAndDrinkBus_Apr19_NutGen_95w x 277h.indd 1 2/28/2019 2:34:52 PM