Page 13 - Toy & Hobby Retailer Magazine Mar-Apr 2019

Jasnor releases new line under The Little Wiggles brand
AUSTRALIAN toy business Jasnor, launched a new range of nursery toys under the newly formed Wiggles brand, The Little Wiggles, in January.
The Wiggles have been entertaining preschool (two to five years) children for decades. The original preschool audience are now watching The Wiggles with their own babies and toddlers, hence the need for new Wiggles products and content that is tailored to a nursery (zero to two years) audience.
To meet this need, a new ‘Wiggles world’ has been launched, titled The Little Wiggles, after the success of the segment within The Wiggles’, Wiggle, Wiggle, Wiggle TV series.
This new brand comes with new character art and a new logo and provides fresh opportunities for Wiggles licensees in the baby/nursery toys, clothing and accessories sector.
Managing director of The Wiggles, Paul Field, said that the business is thrilled to be servicing the baby segment of its audience with new products.
“Even after 28 years, The Wiggles brand
continues to evolve!
“Babies and toddlers have always been
a part of our audience so it’s great we are finally catering specifically for our tiniest fans with these products.”
Jasnor has launched products that have been developed using early childhood
development frameworks which focus on the ‘edutainment’ needs of babies and toddlers.
The initial run of products featured Little Emma and Little Lachy animated plush, comforters, activity toys, rattles and a Wiggles soft book, constructed in soft materials to ease sensitive skin issues.
Moose teams up with Clarks for Treasure X shoe
MOOSE Toys and Clarks shoes have collaborated on a new school shoes line, after the success of the 2017 Shopkins x Clarks range.
The ‘Kraken’ leather school shoes contain – embedded in the heel – an exclusive Treasure X toy and come in a gold ‘treasure’ box, while Treasure X branding can also be seen on the sole.
The Shopkins line was also revamped for the new school year, with kids able to add some Shopkins style to their school uniform.
“After the incredible success of the Clarks x Shopkins school shoe in 2017, fashionistas will be able to “glam up” their school uniform with the new Clarks x Shopkins shoe,” Clarks said in a statement.
“The Mary-Jane style, ‘Bluebell II’, will inject a bit of razzle-dazzle into the new school year,
and hidden inside, an exclusive Shopkins toy.”
Senior licensing
manager at Moose Toys,
Nicole Hardiman, said that
Moose was excited to build on
the existing relationship with Clarks to create a new product offering.
“After the success of the Clarks x Shopkins school shoe, Clarks was eager to expand its product offering and create a new, fun and innovative self-fastening school shoe.
“Moose was excited to build upon the successful partnership and work with Clarks on creating something new for back-to- school 2019!
“The Bluebell Shopkins school shoe is new for 2019 [too]. Bluebell features glitter Shopkins and a new bright and colourful innersole.
“We’ve also
slightly modified the
construction of the shoe to ensure maximum comfort and durability,” she said.
The shoes retail for $139.99 at Clarks and Shoes & Sox retail and online stores throughout Australia. ❉
MARCH / APRIL 2019 TOY & HOBBY RETAILER 13