Page 49 - Packaging News Mar-Apr 2020
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 March-April 2020 | www.packagingnews.com.au
| BEVERAGE PACKAGING 49
Sajland adds. “We cannot solve the recycling issue ourselves, and that is why we take action to promote recycling together with relevant partners. And our commitment to increasing the recyclability of our packages goes far beyond just that. These initiatives educate and pro- mote changed consumer behav- iours. When present recycling sys- tems get up to speed in handling flexibles in these markets, consum- ers are already in the habit of help- ing out, and bringing packages for recycling.”
While it may be argued that local recycling initiatives are just an interim solution with, in compari- son, quite low volumes, they are at least taking action today – recycling tonnes and tonnes of packages – and lowering Oceania’s environ- mental impact and carbon foot- print, package by package. ■
YAKULT MOVES TO ASEPTIC POUCHES IN KOREA
Yakult is a well-established global food and beverage manufacturer, putting one trillion packages onto the market every year. Its first
liquid beverage and food products on the Korean market for ambient distribution marks the company’s move into the aseptic
segment.
Yakult’s Hyfresh ready-to-drink tea has launched in the
Ecolean Air Aseptic 125ml package, while in the liquid food space, Hyfresh ready-to-drink vegetable soup (pictured left) is available in the Ecolean Air Aseptic 200ml pouch.
“The Ecolean package is the perfect fit for us, since it is lightweight and flexible, yet extremely durable. We have
already seen a huge interest from consumers,” says Jeonghyeon Hong, marketing manager, Yakult Korea.
Johnny Sajland, global sales director at Ecolean says the launch also marks Ecolean’s debut in Korea.
“We are looking forward to showing consumers the benefits of our lightweight packages – being microwaveable
and easy to use. Brand owners using lightweight packaging are not only reporting cost savings but also an improved
environmental profile and brand image among other advantages,” he says.



















































































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