Page 33 - Packaging News Magazine Sep-Oct 2018

MAXIMUM
FLEXIBILITY,
NO COMPLEXITY
The Schur Star Concept is used worldwide by more than
500 companies. Applications comprise practically any type of
product, from fresh produce to frozen food and liquids to confectionery, from toys to hygiene products and technical items to fertilisers. All are packed in bag constructions that offer high convenience in every step of the cycle – to the producer, the retailer, and the consumer.
The Schur Star Packaging Machine allows for a smooth packing process, and for a quick and easy change-over between different bag constructions and sizes - within a 5-10 minute period, without the need for size change parts. A change-over between manual, semi-automatic and fully automatic filling can be carried out just as quickly. The packing machine is easily incorporated into an existing production line and likewise easily combined with additional process equipment –
for example, for gas flushing or hot fill.
MEMBER PROFILE SCHUR
Star performer in flexible pouches
Schur International has served the global packaging industry for 170 years, providing folding boxes, flexible packaging, packaging machines, packaging systems, and expertise to its customers around the world.
As a major global
developer of
end-to-end
form-fill-seal
solutions for flexible pouches,
Schur International operates 15 companies, with factories in Denmark, Sweden, Germany, the United States, and for the past two years in Australia.
The Schur acquisition of Melbourne-based Burgess Printing and Packaging in 2016 gave its subsidiary, Schur Star Systems, a presence in this market. A family-owned company, Burgess serviced the food, beverage, pharmaceutical, industrial and chemical industries. At the time Hans Schur, CEO of Schur said, “As part of our strategy to develop the Schur Star concept worldwide, we are pleased to have acquired Burgess Printing and Packaging. We look forward to continuing the close working relationship with the existing customers, and to developing the Burgess business
and market further.”
Schur Star Systems produces custom-made flexible pouches on a linked end-to-end production line, offering a variety of shapes aimed at enabling brand owners set their products apart from the competition. According to a company spokesperson, the Schur Star concept offers maximum flexibility and reduces complexity, with the Schur Star packaging machine and the premade Schur Star bags connected and designed ensure a smooth packing process.
Schur Star bags are made of polyethylene, polypropylene and laminates with medium or high barrier, and can be printed with up to 10 colours in flexo. The Schur Star bags are custom-made and product-specific, the company says the Schur Star packaging machine makes changing between different bag shapes and sizes quick and easy,
According to Philip Bower, National Business Manager ANZ, Schur Star equipment also enables easy changeover between manual, automatic, or semi-automatic filling. The machine can be integrated easily into an existing production line and combined with additional equipment – for example, weighing, labelling, or product handling with gas flush.
KICKING DESIGN GOALS
In Switzerland this year, Schur partnered with a major vegetable marketer to release a line of T-shirt-shaped bags for snack tomatoes, tying in to the soccer World Cup. The campaign aimed to engage with both football fans and health-conscious consumers. The innovative Schur Star Concept allowed the vegetable marketers to quickly and easily change bags to other designs after the World Cup – or to bags shaped like a star, a heart, or practically any other shape. According to Schur it is just as easy to change to classic formats such as a stand-up bag with carrier handle or a reclosable bag.
A more classic design was used closer to home, in a line of box bags produced for Ocean Blue trout portions. The Australian seafood manufacturer was after the greatest possible exposure for its product, and the Schur Star box bag’s capacity to stand upright in the freezer helped catch consumers’ eyes.
“Due to its box-shaped bottom, the bag stands stable on the shelf, and its five surfaces give plenty of room for communicating the product profile, for product information and recipes. With efficient promotion at the point of sale, the optimal impact is ensured in the crucial moment of the buying decision,” Bower explains.
“The bag ensures quality through the life of the product, making it more likely the customer will buy again,” he adds.
“The laminate combination in the bag preserves nutrients and protects against outside impacts, and combined with the lock zipper, this keeps the trout unchanged after the seal is broken,” Bower says.
The convenient storage solution also contributes to reducing food waste.
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