Page 42 - Packaging News Magazine Sep-Oct 2018

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FOOD & BEVERAGE PACKAGING
www.packagingnews.com.au
September-October 2018
Easy does it
Consumer demand for convenience is driving new product development, and packaging innovation plays a major part. PKN reports.
IN its centenary year, iconic Aussie brand SPC is putting innovation for local and export markets front and centre. Its latest launch is a trio of fruit snack ranges in pouches, a new pack format for the company.
Each range targets a different age category. Puree & Simple is a lunch- box snack (4-7 years); SPC Frumax, is designed for tweens busy with af- ter school activities (7-15 years), and Goulburn Valley Fruit Plus is for
women on the go.
As reported earlier this year in
PKN (May-June 2018), the company has recently installed a new Guala- Pack pouch filling line, supplied by Auspouch, in a purpose-built high care zone at its Shepparton manu- facturing facility. The line fills the fruit snack product into Amcor’s Cheerpack pouches at a speed of up to 80 units per minute.
The products will roll out in the local market first with a launch planned for China soon. SPC MD Reg Weine told PKN earlier this year, these will be the first in a series of
NPD roll-outs, prompted by high de- mand for the pouch format from the Chinese market.
Simone Coté, GM Marketing and Innovation, says: “At SPC we want to make things easier for consumers to make positive choices about the prod- ucts they buy. Our new pouch packs do exactly that, helping Australians consume fruit that not only tastes great, is great quality but is now even more convenient.”
Coté, who will be speaking at The Convenience Culture LIVE breakfast forum, staged by PKN stablemate Food & Drink Business (see page 40), says, “We created the SPC fruit pouch range to be both delicious and easy to use, made from local, home
...you need only look at the popularity of tomato sauce and mayonnaise squeeze bottle packaging to see the potential.
grown fruit from the our Australian backyard.”
SPC says the products are free from artificial colours, flavours and preservatives, while the packaging is designed to make the snacks easy to consume, with extra-large spouts ensuring all the product can be dis- pensed, with minimum waste.
“Along with tasting great, our products have been developed to meet the needs of women as well as busy families on the go – where the daily chore of packing a lunchbox or filling a hungry tummy after school can be, just that, a chore. Best of all it allows parents to feel confident in with the quality of the products they give to their children,” Coté says.
TOPSIDE DOWN
In an Australian first, Western Aus- tralia’s Brownes Dairy has turned yoghurt on its head – literally. Posi- tioned as a ‘life hack’ product, Top Down Yoghurt is easy and quick to use, and with its quirky on-pack graphic design crafted by Boxer &