Page 29 - AdNews Magazine May-June 2022

(Top left) Independent creative Adrian Elton (Photo by Joseph Feil). Toyota's LandCruiser 300 via Saatchi & Saatchi Australia.
“This is going to be the ongoing challenge that we are facing this year. I don't think we're going back to a world where everyone's in the same room.
“How do you make sure that you work out a level of communi- cation and a level of clarity where everyone can participate? So you get the best result creatively.. Right now that's the bridge we're trying to cross ... from being locked at home to being somewhat in the office and getting the best results.
“There are moments when we're in the half world where you almost go, ‘Why don't we just all open computers in front of us?’
Tom Martin: “Jules and I look at our calendar in the morning and work out where we're meant to be that day.
“If we're meant to be in LA and Melbourne most of the day, where our meetings are, it's inconvenient going to the office because we take up meeting rooms that other peo- ple need.
“Some days we just stay home because we're literally going to be in LA, Melbourne, Melbourne, LA, and Melbourne, Melbourne, Melbourne.
“It's probably been a lot harder for young creatives and more junior creatives because you have to have the confidence to stop a conversation and talk in a Zoom and you could be doing that in front of a lot of people.
“I do feel like a lot of younger creatives have probably strug- gled because they don't have the confidence to feel like, ‘Oh, everyone wants to hear my opin- ion on this thing.’
“It's very hard to mentor and it's very hard to make sure they play a contributing role in conversations on Zoom because they can just get a bit lost in the mix of faces and then the people with bigger personalities and the extroverts take over.”
Julian Schreiber: “Our industry
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