Page 5 - AdNews Magazine May-June 2022
P. 5
www.adnews.com.au | May - June 2022 5
Contents
MAY - JUNE 2022
Regulars
8 BEHIND THE COVER: Re works magic for creativity. The concept of infinite mirrors and the creative processes relying on screen time during the pandemic.
41 MEET THE TEAM: IAB Australia on the challenges and opportuni- ties ahead for the sector. A team of seven spread out across Sydney and Melbourne.
23 PROFILE: Nev Hasan, approaching a 10-year anniversary at Foxtel Media, talks about his passions (football), strategy and the people he looks to.
11 EDITOR'S LETTER: Where do (good) ideas come from? Consumers like to be entertained and will reward a tale well told but have an aversion to being oversold.
Creative
49 QANTAS: Inside the national airline’s first campaign since the pandemic. Nothing more Australian than Qantas.
38 KFC: Ogilvy’s degustation. Builds on the brand’s success with Michelin Impossible in 2019 and highlights the shift in a marketing strategy from saying to doing.
Online
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11OOH
Outdoor media resumes its climb as Australians start
moving again. Forecasts from media agencies and the industry.
23
