Page 39 - Packaging News Magazine May-June 2020

May-June 2020 | www.packagingnews.com.au | FOOD PACKAGING
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Brownes adds to pick of pouches
West Australian dairy company Brownes Dairy has extended its yoghurt pouch portfolio with four new flavours, with a refreshed packaging design to create shelf standout for the range.
BROWNES Dairy has updated the look across its existing range to appeal to older kids, as well as to help differentiate the brand from the crowded pouch space on shelf, says Brownes Dairy senior mar-
keting manager Nicole Ohm.
“We launched our Brownes Dairy Minis pouches range back in 2017 and they have served us well. However, in the last few years, the pouch space has become increas-
ingly crowded,” Ohm tells PKN.
“A multi-pronged fresh approach was needed. Taking learnings from the confectionery and ice cream categories, we let our imaginations run wild with a range of flavours, which, thanks to our in house focus group, The Real Housewives of Brownes Dairy, we whittled down
to a manageable range.”
Local pouch supplier Scholle IPN
provided the pouch packaging, which uses a three-ply laminate for the film structure, while the spout and caps are made from HDPE. The pack has a matte print finish. The graphic design is by Boxer & Co.
The pouches can be recycled through REDcycle to rework the composite material and prevent it from going to landfill.
“We are keen to take every possi- ble step we can to minimise our footprint. The pouch format is chal- lenging as by its very nature, it is made up of separate and differing materials required to maintain the integrity of the product,” says Ohm.
“Thankfully, technology is for- ever evolving and there may be an even more environmentally friendly solution on the market in the next 18 months. We are defi- nitely watching all such develop- ments very closely.” ■
Brownes Dairy yoghurt pouches can be recycled through REDcycle.
Matto says the previous pack’s shrink sleeve created an issue for recycling because the pack was made of two different materials. But, the new pack is more easily recycled, which was a main driver for PakPot and Chobani to develop a new IML cup.
“With the IML pack, recycling is much easier. The tub is made of polypropylene, the label is made of polypropylene, the product is 100 per cent recyclable. And, the consumer does not need to do any- thing apart from putting it in the yellow recycling bin,” Matto says.
Thevenot points out that the efficiencies have made for a more sustainable process from start to finish. “We managed to make the pack significantly lighter and have streamlined the packaging production process,” she says.
From a filling perspective, the new pots perform much better, according to Thevenot. “The inte- gration of the label into the pack- aging has provided a much more seamless process during filling,” she says.
“There is also a quality advan- tage. With our old system, there were sometimes problems with the shrink label adhesion to the tubs due to weather conditions. Now that the label is an integral part of the tub, we don’t have that issue – it’s a big quality advantage.”
This new pot for yoghurt was a true collaboration between PakPot and Chobani. Each company brought its own expertise to the table, with a result that was more than the sum of its parts. ■