Page 24 - Food&Drink Magazine October 2018

DAIRY
A local collection
New Zealand company The Collective is introducing its creamy yoghurt range in Australia – with a local twist.
The Collective's creamy probiotic yoghurt, child-friendly pouch and a drinking yoghurt with live cultures.
NEW Zealand company The Collective is introducing its creamy yoghurt range in Australia in partnership with Camperdown Dairy
in the Victorian town of the same name.
The Collective was founded in 2009 by chefs Angus Allan and Ofer Shenhav. The pair trialled an exported product in Australia in 2012, but the business model proved too expensive. Producing the product locally has solved this problem and also enables the company to support local farmers, The Collective's Australian
director Jason Manos says. “We have now come back
with a localised model and are super excited about what we can bring consumers.”
The Collective's products include a tub yoghurt called Straight Up, which is a creamy probiotic yoghurt that is made from single-origin jersey milk. The pack uses an in-mould label which was driven by company's strong sustainability focus.
The Organic Suckies range was designed for children. The products include real fruit served in a portable pouch with a child-friendly cap. To support recyclinginAustralia,The
“ We have now come back with a localised model and are super excited about what we can bring consumers.”
$6.50 for 900g, while the fruited versions, Blackberry + Boysenberry, Strawberry, Mango, have an RRP of $7.00 for 700g. Organic Suckies include Banana, Strawberry, Blueberry flavours and RRP for $1.50 for 70g.
Their brand is now the fastest growing yoghurt brand in the United Kingdom, according to The Collective, and is also being exported to Asia.
“At the moment, we are focusing on getting product quality and our consumer offering right in Australia and then expanding from there,” Manos says.
"Then we will then look to innovation and what we can do around growing the brand and growingthecategory.” ✷
Collective has partnered with REDcycle Australia for a green disposal option for used and cleaned Suckies pouches.
The company's NZ designer - phd3 - has used to company's fun, quirky, educational branding, but with Australian native animals.
Thecompany'sSuperKefir13
is a cultured drinking yoghurt that includes a blend of 13 live cultures. Super Kefir 13 comes in an opaque bottle to boost shelf life, and its flavours include unsweetened, Blueberry, and Mango Turmeric, and all RRP for $6.00 for 700g.
The unsweetened variety of StraightUphasanRRPof
24 | Food&Drink business | October 2018 | www.foodanddrinkbusiness.com.au