Page 7 - Food&Drink Magazine October 2018

WESTERN Australia’s Brownes Dairy has brought the squeeze sauce concept to the dairy aisle with the recent launch of its Top Down Yoghurt. Positioned as a ‘life hack’ product, Top Down Yoghurt is easy and quick to use – and with its quirky on-pack graphic design crafted by Boxer & Co, and a 675ml squeeze bottle designed and manufactured by Pact Group, it also ticks the fun box.
Brownes senior marketing manager Nicole Ohm said consumers, particularly parents, are always looking for “life’s little short cuts for the everyday things”.
look at the popularity of tomato sauce and mayonnaise squeeze bottle packaging to see the potential.
“Yoghurt is such a versatile product and is increasingly used throughout the day, beyond its traditional breakfast, snacking and dessert territory. We’re excited to make enjoying yoghurt even easier with this new format.”
Brownes Dairy’s Top Down Yoghurt launched in September in supermarkets and convenience stores in WA, and the company says it anticipates a national roll out will follow in due course.
consortium led by Shanghai Ground Food Tech, a well established dairy company publicly listed on the Shanghai Stock Exchange.
Brownes managing director Tony Girgis at the time described the
announcement
as a “defining moment for the future of WA’s oldest dairy as
it looked to continue producing some
of the highest quality dairy products anywhere in the world”.
Girgis said
Brownes would
remain an important
part of the WA
community and
continue to contribute to
the sustainability of the
local dairy industry. He also said the deal would pave the way for Brownes to develop new product lines and access emerging export markets, particularly in Asia.
“Not only will we seek to expand into new products such as cheese, but we will also be better positioned to take advantage of export opportunities and promote the WA dairy industry to a much wider audience.” ✷
COVER STORY
A new angle on yoghurt
In an Australian first, Western Australia’s Brownes Dairy has turned yoghurt on its head – literally.
“ Yoghurt is such a versatile product and increasingly used throughout the day... We’re excited to make enjoying yoghurt even easier with this new format.”
“In these days, where busy-ness is almost a proof of validation, it is great to be able to streamline the less important things in life, so we can focus on the things that matter most,” Ohm said.
“It was over a Mexican dinner that one of our mums came up with the idea of yoghurt in a handy bottle. The idea has since been validated by countless other parents and you need only
The 130-year-old dairy processor manufacturers Brownes- and Chill-branded white and flavoured milk, yoghurt, creams, custards, dairy desserts, juices and cheese.
The company has, in recent years, centralised its processing operations into a single facility in Balcatta, Perth, and has also had a handful of owners. Late last year it was acquired by a
The upside down bottle idea came up over a Mexican dinner.
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