Page 17 - Packaging News Nov-Dec 2019

November-December 2019
www.packagingnews.com.au
INDUSTRY INSIGHT
17
BUBBLE WRAP MARKET BLOWING UP
E-commerce is fuelling growth in the global bubble wrap market, according to a report by analyst Future Market Insights.
In the report, FMI forecasts that the global market for bubble wrap will expand by 1.4x in terms of volume by the end of 2029, with a CAGR of three per cent.
“The growing number of online resellers is motivating players such as Amazon and Target to come up with the best packaging formats to undercut rivals and offer cheaper, faster shipping with special packaging methods.
“Protective packaging and air pillows are the favoured means of protection, especial- ly for online orders, thereby significantly contributing to the growth of the bubble wrap packaging market,” it says.
One third of the world’s bubble wrap packaging market is located in Asia, with both China and India
expected to enjoy high
year-on-year growth; South Asian countries like Thailand are also expected to grow significantly compared to other countries in the region. Growth is tipped to be slower in Europe and North America, with the Benelux region and Mexico both respective exceptions. Oceania, Latin America, and the Middle East and Africa are expected to
together hold one sixth of the total share in global bubble wrap packaging, with Oceania’s market tipped to hold steady.
Recyclability is emerging as an added- value selling point, with leading manufactur- ers such as Vereinigte Papierwarenfabriken GmbH, Storopack Hans Reichenecker GmbH, Goldfoam Sp. o .o., and Sealed Air Corp aiming for greener bubble wrap including the addition of 25 to 60 per cent recycled content.
“Recyclable bubble wrap packaging will help manufacturers to maintain their foothold in the evolving protective packag- ing industry. The rise in awareness of drawbacks of plastic consumption and its non-disposable property have motivated manufactures to opt for recyclable packag- ing methods, especially for fragile prod- ucts,” the report says.
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liver, in order to ensure a positive unboxing experience; reduce primary packaging by size and portion; protect the product through bundling or wrapping to minimise the possibility of dam- age from the 20 to 30 touches the package is expected to undergo through the supply chain; make secondary packaging the right size to avoid mailing empty space; and optimise data for trackability.
For packaging equipment manu- facturers, PMMI identifies opportu- nities to provide integration-ready machines with intuitive sensors, which are flexible enough to meet shifting demands. The report notes that 60 per cent of brand manufac- turers are increasing machine pur- chases specifically for e-commerce, while 46 per cent are looking for in- tegration-ready machines that can collect data.
“Equipment advances are needed for e-commerce operations and brand manufacturers are specifical- ly looking for smarter, automated functionality to achieve a greater level of machine flexibility,” the report says.
Smithers’ The Impact of E-Com- merce on Packaging Long-term Fore- casts to 2029 report, and PMMI’s E- commerce: Think Inside the Box report, are both available online. ■
OPPOSITE PAGE: The global e-commerce packaging market is worth $35 billion.