Page 63 - Print 21 Magazine Jul-Aug 2020

Trade Services
Twin Loop expanding
with new premises
NSW trade binding house Twin Loop Binding
has moved into bigger premises, which owner Wayne Rubin says will enable the business to continue with its steady
Tgrowth trajectory.
he new Twin Loop premises are located at Belmore, right in the middle of the Sydney metro area, with the
increased floorspace a step up from its previous Macquarie Park location.
Twin Loop owner Wayne Rubin says, “We are delighted. The new building has off street access for delivery and despatch, it has a lot of floor space, we have already added a mezzanine for storage, and we can extend that when necessary into an entire upper floor.”
Moving into new premises can be a daunting proposal for any business, planning and execution have to be well considered to ensure customers are still served during the transition.
The move was handled by All Crane Services, Rubin says, “Currie Group recommended All Crane to us, and they were terrific.”
The bigger premises gives the company the capacity to handle more business, and as the saying goes
one man’s ceiling is another man’s floor, the demise of major NSW trade house Sydney Binding has meant Twin Loop is able to handle some of the work that was going to the now closed business.
Rubin says, “We have seen a number of trade houses close over the years; Perfectly Bound, All State, Open Flat, and now Sydney Binding. We don't handle the long run work that Sydney Binding was operating, but the wire-o-binding, spiral binding, and perfect binding up to 7500, is right up our alley.”
Twin Loop is in the short to medium run binding sector, with its Horizon BQ-480 perfect binder. It also has a VAC-1000 Horizon three tower collator, which feeds into a
Horizon SPF-200L bookletmaker, which can saddle stitch or loop stitch A4 landscape.
The move to the new premises will see the company expand its finishing services activities. Rubin says, “Providing added value services is going to be a key growth area for us. Things like embellishment, putting pens on books, shrink wrapping, mailing and delivery. We already deliver on behalf of customers.
“We are also seeing customers who want one trade house to handle all their needs, they don't want
to courier jobs all over town for different services. We have brought in celloglazing now, which has been warmly welcomed by our customers, saving them time and money.”
While some of the bigger companies are putting in their own finishing equipment Rubin says, “Using a trade service is the logical best solution for many printers. They pay for the time on demand, rather than having it sitting there, and same for the labour.”
Currie Group remains the Twin Loop main equipment supplier, Rubin says, “Currie Group are professionals. They know the business, they know the industry, and they are supportive of us. It
is good to have their backing. For instance, when it comes to glues for
New premises: Wayne Rubin outside the Twin Loop Belmore centre
the binder there are cheaper options, but we buy the Currie-supplied glue because we know it will do the job, there will be no nasty surprises.
We pay a bit more because we know they have done their research, done their testing, and we can go to market knowing it will do what it is supposed to.
“I believe in buying the best equipment. I want the best engineering and the best support. Our customers depend on us to
get their jobs back to them when
we say we will. There is a saying
that is penny-wise, pound-foolish
– we could probably get cheaper equipment, but it would not meet our requirements.”
Will Currie, NSW account manager at Currie Group says, “Wayne has built a great niche for himself by having the capability to do what most big binding houses can do, but being nimble and agile to have great turnaround times and quality service to match. We hope that our strong relationship continues to grow as he grows.”
Now celebrating his 21st year with the business Rubin looks set fair
to provide an increasing service to printers in NSW, ACT and beyond, with his new premises already humming with activity, and new ideas to serve the market. 21
Print21 JULY/AUGUST 2020 63