Page 72 - Print 21 Magazine Jul-Aug 2020

People in Print
the OVERflow
SOMETHING TO SELL? SERVICE TO OFFER?
Place an ad in the Print21 Classifieds!
Call Toni Chapman 02 9213 8267
ALLKOTES ›
ANTIKOTE PLUS
The anti-bacterial gloss and matte cello glazing film that inhibits the growth of microbes, and kills 99% of bacteria, fungi and mould.
Recyclable, and effective for the intended lifetime of your product.
Buy Australian print gets cut-through
Print coming back onshore: Richard Celarc, Opus Group
by government that all procurement by state and federal agencies must come from the US if possible. Australia
has no such official mandate, although the Covid crisis has highlighted the weaknesses
in outsourcing manufacturing
to China. That, coupled with
an increasingly fractious relationship with China, is causing an examination of procurement policy.
The PVCA has launched a Proudly Printed in Australia logo, free to members and non- members, which all printers can download for free, and can be added to any print products. The logo is launched as the nation
as a whole gets behind the need to manufacture at home in Australia.
Andrew Macaulay, CEO of the PVCA said, “Proudly printed in Australia is part of the ‘voice
of our industry’ message, empowering our industry to raise the profile and value of print to the consumer.
“As our economy moves into recovery from Covid-19 impact, many Australian consumers are looking for Australian product.
“As part of the PVCA ‘print Australia’ campaign, we provide the artwork free to all in the visual communications sector. This is an offer to all end user customers to differentiate and add value to their product with consumers.”
The artwork is available through the PVCA website. 21
72
Print21 JULY/AUGUST 2020
O
coming from the industry’s campaign to persuade government and government funded institutions to buy Australian print.
pus Print Group CEO Richard Celarc says tangible results are
Celarc says he is now receiving enquiries for work that previously would have gone offshore and says he has been told by different buyers from government agencies that the message they have received is to buy from Australian printers.
Celarc said, “We have
had communication for work from government agencies that I have never had in the last couple of weeks. Those buyers have told me that they have been instructed to buy in their state, and if they can’t buy in their state then to
buy from somewhere else
in Australia.”
He said examples of work that he is now being asked for include four-colour hardback children’s books, which he said, “were all going straight offshore”.
Celarc said, “The Buy Australian Print campaign
that has been running has clearly been hitting the mark. The PVCA had 5000 printers sign the petition, I know many printers have been talking to their MPs. PVCA CEO Andrew Macaulay and PVCA president Walter Kuhn have been working overtime on this.
“They have produced a
great document which shows the impact on the Australian economy of government and government agencies sending work offshore. Yes, it does have a cheaper buy price, but all the money has left the country.
If work is procured here then the upfront cost is more, but that money stays in the local economy, and the government gets a great whack of it straight back in its coffers through company tax, GST, payroll tax and the like.”
In the US, it is mandated