Page 51 - Food & Drink Business Magazine March 2019

Sea change
As part of a broader mission to reduce waste globally, Mexican beer brand Corona has released an environmental documentary that seeks to shed light on the scale of plastic pollution in Australia. Nicola Hughson reports.
MANY Australians don't see marine plastic pollution as an issue on our beaches. International beer brand Corona wants to change this and to this end has created an environmental documentary that seeks to shed light on the scale of the problem in Australia.
The documentary Protecting Paradise was created in partnership with the not-for- profit organisation Parley for the Oceans and National Geographic, and it is part of a broader push by the Corona brand, which is owned by the world's largest brewer AB InBev, to reduce waste globally.
The documentary is designed to be accessible to everyday
Australians through the use of powerful visuals. The film reveals that approximately one tonne of plastic debris can be found for every kilometre of coastline, particularly in the once-pristine natural habitats of the North-East coastline and surrounding islands.
Corona Australia spokesperson Andy Vance said that for many Australians, marine plastic pollution was "out of sight, out of mind" due to the perception of it having pristine beaches.
“We’re on a mission to protect these paradises and plastic pollution is the most visible issue affecting paradise today.”
Back in 2018, Corona became the first global beer brand to
launch 100 per cent plastic-free rings on its packaging with the introduction of paper rings that break down within a few days at a compostable facility and within a few weeks if left on land or in the sea.
Corona and Parley for the Oceans announced their partnership back in May 2017 and pledged to protect 100 islands by 2020. To date, more than 1.3 million kilograms of plastic waste has been collected globally through Corona and Parley’s partnership.
Corona and Parley have also announced a national beach clean-up and educational series, Volunteers for the Ocean, which covers 16 Australian beaches. ✷
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www.foodanddrinkbusiness.com.au | March 2019 | Food&Drink business | 51