Page 56 - Food & Drink Business Magazine March 2019

NEW IN STORE
FLAVOUR INNOVATION HEATS UP AT PEPSICO
PepsiCo has been busy at work in the flavour lab adding some hot new additions to its Smith’s potato chips and Doritos corn chips ranges.
To tap into the ambience of summer, a limited-edition Smith’s Snag & Sauce potato chips has been introduced.
“We are pleased to unveil our latest innovation, it is a classic Aussie flavour on a beloved Aussie chip, making it the perfect addition to a summer BBQ,” Smith’s brand manager Alison Silver said.
Two new flavours, Southern Sticky Chicken and Mexican Jalapeno Poppers flavours, have also been added to The Doritos Flaming Flavours range.
Doritos brand manager Eric Burke said, “Our new range is inspired by
ARNOTT’S AND BEGA CHEESE
SHAPE NEW COLLABORATION
Two big Aussie brands are joining forces in an Australia-shaped cracker snack release designed especially for Australia’s summer season. Vegemite brand owner Bega Cheese has collaborated with Arnott’s to create Shapes Vegemite & Cheese, which are baked in the shape of Australia and displayed in black packaging to reflect the colour of the iconic spread.
The partnership between Arnott’s and Bega is said to reflect ‘true moments of mateship’ and is described as ‘the spirit of the nation distilled down into a cracker’.
“Arnott’s Shapes has been a favourite in Aussie homes for over 50 years. It has been a staple at any backyard BBQ, beach cricket
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CHILD-FRIENDLY HYDRATION HITS SHELVES
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match, or holiday road trip, for countless summers,” Arnott’s brand manager Shannon Wright said.
Vegemite marketing manager Matt Gray said, “Our iconic Vegemite has been fuelling generations of Aussie families for over 95 years and we love being a part of new innovations that show how extremely versatile our spread really is.”
Shapes Vegemite & Cheese is available at all major supermarkets nationally.
the spice profile of international dishes. We can’t wait for Australian consumers to experience the taste from home.”
Smiths Snag & Sauce potato chips are available in a 150g pack for RRP $3.29. Flaming Flavours are available in 150g bags and 80g packs.
YALUMBA CELEBRATES BAROSSA HERITAGE
A collection of seven fine wines is being launched by Yalumba to celebrate South Australia’s Barossa heartland and the winery’s
In a move to make drinking water more fun and exciting, Mount Franklin is launching a new range of healthy spring water with a hint of natural fruit flavour.
Coca-Cola Amatil’s Mount Franklin brand is dipping its toes into the market for flavoured water for kids with the introduction of an Australian spring water that has no sugar, no sweeteners and no preservatives
– just natural fruit flavours including pineapple, apple and lemon/lime.
According to Coca-Cola Amatil, this innovation was designed for parents seeking a no-sugar, flavoured drink that is good to keep little ones refreshed and hydrated during the this summer months.
“Parents are clear they want great tasting flavours without sugar, sweeteners and preservatives. To help increase water consumption, Mount Franklin Kids delivers on this opportunity in time for summer and in a perfect kid-sized 250ml bottle with a convenient pop-top cap,” Coca-Cola Amatil director strategy & marketing Gaelle Boutellier said.
The Mount Franklin Kids range comes 250ml bottles, have a pop-top cap for convenience on-the-go and have an RRP of $2.30.
heritage.
Samuel’s Collection commemorates Yalumba founder Samuel
Smith who planted the first grapevine 170 years ago and the folio is said to honour “Smith’s spirit of independence and conviction to invest in the land, and a simple plan to make great wine”.
The wines chosen showcase varieties and blends iconic to both Barossa and Yalumba and include Barossa Shiraz, Barossa Shiraz & Cabernet Sauvignon, Barossa Bush Vine Grenache, Barossa Grenache Shiraz Mataro, Eden Valley Viognier, Eden Valley Chardonnay, and Eden Valley Roussanne.
“Understanding that wine drinkers are seeking more youthful, generous and fresher wines, we have crafted Samuel’s Collection to fit this style, while still showing the hallmarks expressed in the Yalumba winemaking philosophy,” Yalumba head of winemaking Louisa Rose said.
Samuel’s Collection is the company’s first wine to feature the new Yalumba Clocktower iconography which will flow across all brand material.
56 | Food&Drink business | March 2019 | www.foodanddrinkbusiness.com.au
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