Page 23 - Ragtrader Magazine April 2020

WWW.RAGTRADER.COM.AU IN FOCUS APRIL 2020 23 TECHNOLOGY
our customers exclusive product launches.” However, the business isn’t resting on its laurels, with digital upgrades and prod- uct expansions on the cards for this year
Sabré says.
“We are excited for what’s to come in 2020,
as it is shaping up to be a big year ahead. “First and foremost, we will continue to place great emphasis on building our brand. From the beginning, Maison de Sabré has been built with community at its heart because we want to resonate with our audience on a deeper level. Our #MakeYourMark movement, which is core to everything we do, is about encour- aging our audience to use our products as a canvas for self-expression through
monogramming and personalisation.
“With that in mind, we want to expand our range of products to give people more chances to own their identity.
“We are also looking at ways in which we can introduce interactive shopping experiences both online and offline to con- nect with our customers on a deeper level, and to provide the most seamless online shopping experience possible,” he says.
Sabré adds that digital upgrades are almost a weekly occurrence for the brand, ensuring that the shopping experience is as seamless as it can be.
“As an online retailer, digital is our bread and butter, so there isn’t a week that goes by without us upgrading something on our website.
“We are striving to be market leaders in
our space, so we are our toughest critics when it comes to ensuring that the digital experience we are delivering is seamless.
“2020 is going to see some exciting innovations that we’re in the process of developing to make the most of aug- mented reality shopping.”
Alongside the digital upgrades, Maison de Sabré is also investing in people in 2020, to further improve the customer experience Sabré explains.
“Everything we do, we do with our cus- tomers in mind.
“We are building dedicated teams that offer more than just traditional customer service and tracking updates, to ensure the Maison de Sabré experience begins long before some- one makes a purchase,” he says. ■