Page 51 - Packaging News Magazine July-Aug 2020
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  July-August 2020 | www.packagingnews.com.au SPONSORED | DIGITAL PRINTING
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 to market; it operates in both a trans- actional model, and in a marketing solutions partnership model.
Matthews says, “Where we have a project on the go the customer just wants to be able to log on and order however many thousands or hun- dreds of thousands of labels with no fuss, and they can do that with either of our warehouse models – virtual or actual – depending on the require- ment. And then for customers who are going through a rebrand, or launching a new product, or into a new market, we work closely on a relational basis with them.
“What we say to all customers and potential customers is talk to us before you are a long way down the track of the label design. Once you have your baseline design there are many ways we can enhance and add value to that design. Often the label has been viewed as a cost, not a marketing opportunity, and for some of the start- up companies it may be their only mar- keting, and they are competing for the same shelf appeal as the big brands.”
At Hunters Wines, manager Edward Macdonald says, “Wrapt Labels has helped us get more out of our products. We invested some of the money we saved through using Wrapt Labels’ print model back into our label to get a result that best rep- resents Hunter’s Wines.”
Steve Matthews says, “Customers consistently tell us they appreciate the thought we put into their goals. Many are surprised by the level of service we provide. The label can be a powerful tool for any brand, and Wrapt has the means and the meth- ods to make that happen.”
Certainly, with consistent growth since its foundation seven years ago, and an ever-expanding portfolio of customers, all the indicators are that Wrapt has come up with a winning strategy for food and beverage pro- ducers of all sizes. ■
To find out how Wrapt Labels can help your brand, contact Steve Matthews on e: stevem@wraptlabels.co.nz
This article was sponsored by HP. HP invites you to learn more through its ebook and webinar series. hp.com/go/indigo
MAIN: Wrapt’s leadership team alongside the HP Indigo 20000: (from left) Chris Wise, Dale Pfieler and Steve Matthews.
ABOVE: Hunter’s Wines invested some of the money saved using Wrapt Labels’ print model back into its label design and finish.
 CASE STUDY: GOOD GEORGE BREWERY
  Bespoke brewery Good George produces a core range of beers and ciders, plus seasonal variations in the garden city of Hamilton, with the business located in the old St Georges church, brewing and bottling on site.
Founded in 2011, in its early years the business was purchasing its labels across the Tasman out of Australia, from the same company it bought its first bottling line from. However, it had to order in bulk quantities, and plan the seasonal brews way in advance. It also incurred high freight costs including airfreight. And it had a high level of obsolescence. In 2018 it switched supplier to New Zealand based digital label print producer Wrapt, and reaped immediate benefits.
Chris Wise, general manager at Wrapt, says, “We are able to turn their seasonal range labels around in just seven days, allowing them to trial more ranges and test brews out to the market.
“Our offer was, print what you need, when you need it. There was no compromise in pricing, in fact some hard savings were achieved in unit rates and no origination, along with soft savings in obsolescence and freight.”
It is not just the speed, it’s the flexibilty with short runs lengths and the pricing that have seen the relationship strengthen through. Wise says, “In the two years we have been working together we have developed a great relationship with the Good George design team, and have worked closely with them developing new labels incorporating colour logic design,” Wise adds.
“Our success with Good George has been based on a combination of our competitiveness, speed to market, ability to produce their large runs on our HP Indigo 20000 and smaller seasonal ranges on the HP Indigo 6800. And added into the mix is our colour logic technol- ogy, our quality (we have won gold medals at Pride in Print with Good George labels), high level of customer care, and collaboration with their design team.”
       















































































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