Page 14 - Toy & Hobby Retailer Magazine May-July 2019
P. 14

TOY FAIR SHOWCASE
INNOVATION FIRST
Innovation First came out on top and took out the coveted Construction Toy of the Year award at the ATA's Gala Dinner.
Category conquered
SITUATED in Adelaide, Innovation First Australia offers a large selection of the most sought-after brands, including the entire range of Hexbug lines. The team was elated on 03 March at the Australian Toy Association awards when the new Vex Robotics Off Road Truck by Hexbug won Construction Toy of the Year.
Sales director at Innovation First, Nicholas Eagle, says that the team was thrilled to come out on top in a difficult category.
“We are so proud of this achievement! It’s
a tough category with a number of familiar competitors so to prevail with this fantastic tech toy is a great feeling!”
This winning product challenges kids to build their own truck from scratch using plastic snap-together pieces and clear instructions, which when completed, gives them a huge sense of accomplishment.
“The movement is then activated through an app, which allows the child to mix construction
with technology in a fun and engaging way,” Eagle says.
The Vex Robotics by Hexbug range doesn’t stop there, consumers can also get anything from the smaller Catapult
and Crossbow, to the intergalactic inspired Vex Explorers line all the way through to the app assisted Balancing Boxing Bots.
The well-known Hexbug range also offers a variety of micro-robotic creatures as well as the famous nano range and robot fighting favourite, Battlebots. This robotic tech toy brand forms the basis of the Innovation First offering. Alongside this, the company also distributes the newly acquired Simba and Smoby lines, a large range from Silverlit, the ever-popular Spy X, the beloved Corolle
and Lottie ranges, creative lines from ScentCo and Hama and are very excited to be imminently launching Box Boarders into the market with an exciting digital marketing campaign.
The team are proud to service all regions from the Adelaide office, offering a large warehousing facility, sales, marketing and customer service on hand to help and advise customers. ❉
Innovation First accepting the Construction Toy of the Year Award at the Gala Dinner.
If any of the brands look like something that could make a great addition to your store shelves, please contact Nicholas Eagle: Nicholas_eagle@innovationfirst.com for more information
14 TOY & HOBBY RETAILER MAY / JULY 2019


































































































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