Page 54 - Print21 March-April 2020
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Opinion
Data the new oil Digital Dots CEO Lauren Brunner says printers
We have always been strong supporters of the printing industry and its sustainability. We have encouraged the use of print
as a sustainable communications medium because it is mostly based on a renewable resource, paper.
It is still highly sustainable as a medium; however, it is increasingly clear that today’s communications business is all about data rather than format.
This raises some interesting questions for the graphics business and its future as data providers, using physical, as well as electronic media. Those questions are
less urgent in sectors such as packaging, for which no electronic equivalent yet exists. It’s less urgent for sectors where people make a choice for physical media such as for books, greeting cards, and wrapping paper. But elsewhere, the picture is less rosy, particularly as the traditional printing company faces new sources of competition with every new app and social media channel.
need to recognise that data is the big deal.
Caption xxxxx
1. “Superior quality,” Peter (right) and Mark Hogan, Hogan Print, with the
Pullquote
new Foliant Mercury 530SF 4x4 laminator from Currie Group
2. Hogan offices in Artarmon, Sydney.
3. Hogan Print’s new Horizon AFV- 566/TV 564 folder from Currie Group.
54 Print21 MARCH/APRIL 2020
