Page 32 - Food&Drink Magazine August 2019

BEVERAGE PRODUCTION
Contract manufacturing and packing specialist Multipack is seeing growth in demand for packaging solutions that cater to the on-the-go market. Lindy Hughson spoke to sales director Brad Devine about how the company is helping brands big and small get their products on shelf.
Multipack taps booming sector
THE functional beverage sector is taking off, according to Multipack sales and marketing director Brad Devine, and his business is seeing an attendant growth in the demand for convenient, single-portion packaging. “This is not a new area for Multipack, but we’re definitely seeing a spike in
acuity. As covered previously by Food & Drink Business, the product has been successful since its launch by entrepreneur Steve Chapman three years ago.
Brand owner Shine+ Drink has recently decided to upgrade the lidding on its shot bottle from a plastic closure to an aluminium cap, and to this end
sector, called Rogue Beverages, with its Shojo range of targetted functional shots including a tumeric based ‘hangover cure’ that are also bottled and capped on this line.”
Another interesting functional beverage, this time a dry product packed in sachets, comes from Multipack’s client BeforeYouSpeak Coffee, founded by two young entrepreneurs Ash Bissett and Jaryd Terkelson, who decided to turn their habit of putting additives into their coffee “to get more out of it” into an actual product (see Food & Drink Business July 2019).
The result is a premium instant coffee product, with additives that improve health, wellbeing and performance. Nine months into its set-up, the company already offers nine SKUs, six of which are packed by Multipack.
Multipack packs the single-serve sachets into cartons of 30, and for this
contract, has invested in a purpose-built form-fill-seal sachet line with an integrated counting conveyor. Its smart features allow it to drop 10 sachets at a time into the secondary carton.
Devine says ongoing investment in technology to support innovation in the functional beverage space is key to the company’s growth, and notes that other projects in the Multipack pipeline indicate that functional, convenience beverages is a segment set to boom. ✷
ABOVE: Multipack’s purpose-built ROPP bottling and capping line for Shine+ shot bottles.
✷ SHININGSTAR
“ This is not a new area, but we’re definitely seeing a spike in demand as the health and wellness trend leans towards products that offer functional, value-add benefits.”
demand as the health and wellness trend leans towards products that offer functional, value-add benefits,” he says.
Single shot beverages are a case in point. The Shine+ start-up brand, which Multipack was instrumental in getting off the ground, is a 100ml shot ‘tonic’ for mental
Multipack has invested in a purpose-built ROPP bottling and capping line.
“The alu cap provides a tamper evident seal and extended shelf life for the drink,” Devine explains. “Our investment was justified because we have taken on a new client in the functional beverage
32 | Food&Drink business | August 2019 | www.foodanddrinkbusiness.com.au
Shine+ Drink, owner of the Shine range of functional beverages, has been nominated for a 2019 Telstra Business Award New South Wales.