Page 15 - Food & Drink Business Magazine September 2018

features by cutting down longer ads or videos into five second micro videos. Watch your engagement grow by then adding fun gifs, or a poll, and some hidden hashtags. You can easily edit your video with programs such as i-movie, Quicktime player, Power Director, and Windows MovieMaker.
For example, if your product pops off an electric blue background, then use electric blue in all your videos. Your audience will become familiar with your product when they see that shade of blue. The same applies to fonts and graphics. Use your brand's guidelines to maintain consistency throughout all your content.
squared videos are receiving more views as they are more mobile-friendly. These factors will determine if you need to shoot video or photos, and also how you frame your product.
5
Anyone with a smartphone can create video content cheaply and easily. It may not be a Stephen Spielberg blockbuster, but think outside the square and create something different. Try using bright- coloured or interesting backgrounds that would make your product stand out.
Whenshootingwithyourown camera or phone, remember lighting is everything. Look for thebestsourceoflightandplace your product in the light, and use reflectors or a white sheet
to soften any glare. If shooting with professionals, don't skimp on the lighting budget. You may pay more to hire lights, but it's worth it to see your product
in its best possible light. Use the features on your
camera or phone to enhance texture, colour, or movement. Using the slo-mo feature can be an interesting way of showcasing your product. For example, zooming in and using slow-mo on a cocktail being poured into a glass can look incredible. Time-lapse, hyperlapse, and gifs are other easy ways to create content. For example, set up a time-lapse of your product being made in the kitchen or factory.
Lastly, be sure to have a sharp focus on the action, and fill the frame with the product or elementyouwanttohighlight. ✷
✷ ABOUTTHEAUTHOR
NO BUDGET?
NO WORRIES.
BRANDING
“ Anyone with a smartphone can create video content cheaply and easily. It may not be a Stephen Spielberg blockbuster, but think outside the square and create something different.”
3KEEP IT SIMPLE AND STAY ON BRAND Beforeyoulaunchintofilming,be brand-conscious and consistent in creating content that reflects your brand's personality. Prepare a content schedule, and follow your brand's guidelines – or create your own style guide around posting on social media.
4CHOOSE YOUR FORMAT AND PLATFORM Inpreparationforyour filming, decide if you are shooting video, stop animation or gifs, and which social media platform it will be viewed on. Best practice is to choose the platform on which you have the most followers. Currently,
Anne Marie Cummins is a creative director and the founder of content studio Food to Film,
which helps brands
reach more customers with engaging social media videos.
AUSTRALIAN MADE
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info@aqualuma.com | WWW.AQUALUMA.COM
www.foodanddrinkbusiness.com.au | September 2018 | Food&Drink business | 15