Page 7 - Food & Drink Business Magazine September 2018

PepsiCo snaps up SodaStream
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SOFT drink giant PepsiCo has acquired in-home drinks company SodaStream for $US3.2 billion in a bid to boost its health and sustainability credentials.
PepsiCo said the deal was well-aligned with its Performance with Purpose philosophy to make more nutritious products while at the same time limiting its environmental footprint.
“Together, we can advance our shared vision of a healthier, more-sustainable planet,” PepsiCo chairman and CEO Indra Nooyi said.
PepsiCo CEO-elect and president Ramon Laguarta said that the deal added to PepsiCo’s growing water portfolio, and catalysed its ability to offer personalised in-home beverage solutions.
“From breakthrough innovations, PepsiCo is finding new ways to reach consumers beyond the bottle”
SodaStream CEO and director Daniel Birnbaum said, “This marks an important milestone in the SodaStream journey. It is validation of our mission to bring healthy, convenient and environmentally friendly beverage solutions to consumers.”
According to reports, PepsiCo soft drink
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flavours, such as Pepsi and Mountain Dew, won’t be available on the SodaStream platform, with the company pledging to continue to grow and invest in its trademark brands.
Under the terms of the agreement between PepsiCo and SodaStream, PepsiCo has agreed to acquire all of the outstanding shares of SodaStream International.
The acquisition has been unanimously approved by the boards of directors of both companies. ✷
SIMPLOT EXITS
FROZEN MEALS
Simplot Australia announced it would leave the frozen meals category – which includes the Lean Cuisine brand – and is considering closing its Pakenham manufacturing facility.
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FRECKLES FEATURE
IN NEW BAR
Nestlé launched a limited-edition Allen’s branded family block inspired by the mixed-lolly fave, the Freckle.
PETERS JOINS WITH KRISPY KREME Peters Ice Cream partnered with Krispy Kreme to
launch two new limited-edition doughnut and ice cream varieties.
ADRIANO ZUMBO
IN HOT WATER
Adriano Zumbo’s patisserie reportedly entered into voluntary administration with the company struggling under the weight of significant debt.
A2 MILK DOUBLES SYNLAIT STAKE
The a2 Milk Company has forked out $148 million to build on its stake in NZ dairy processor Synlait. The investment brings its stake in the company, which supplies its a2 milk-based infant formula, up to 17.39 per cent.
The Convenience Culture unpacked
CONSUMER convenience has reached mega-trend status, and in the Australasian FMCG market it’s playing out in a proliferation of ready meal options and on-the-go snacks and drinks.
The upcoming Food & Drink Business LIVE breakfast forum, on 12 October at Arts Centre in Melbourne, will explore how The Convenience Culture is influencing new product development and packaging choices made by food and beverage manufacturers.
The proven and popular LIVE event format will provide insights into the latest consumer lifestyle and behaviour trends and take a look at how brand owners are responding with product innovation.
Speakers and panellists will include market research experts and executives from Australian food and beverage companies.
The event is endorsed by industry partner the Australian Institute of Packaging, and developed in partnership with PKN Packaging News.
To be held from 8am to 11am, the LIVE event price includes a full sit-down breakfast. For more information visit www. foodanddrinkbusiness.com.au/ live. ✷
Brands grow with DAYLIGHT
Developing the right balance between brand promotion and brand protection is the key to brand health. Could your brand be healthier? To find out please call Chris Gray on 0410 535 999.
cgray@daylightagency.com.au daylightagency.com.au
www.foodanddrinkbusiness.com.au | September 2018 | Food&Drink business | 7