Page 11 - Food & Drink Magazine April 2020

“It’s not just a millennial and Gen Z trend either – it’s a health kick everyone is going through. Tim owns a café and he sees more people from eighteen to sixty-five and over being cautious of what is being put in their body.”
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Bae Juice is entirely produced and packaged in Naju, South Korea. Gostencnik, O’Sullivan and Do are all based in Melbourne but have frequent communication with their manufacturer.
“It’s important for us at this stage to keep educating people about the Korean pear, and having the credibility of the product being sourced directly from South Korea,” says Gostencnik.
ABOVE The Bae Juice team has focused on targeting millennials and Gen Z through social media. MAIN: Bae Juice is made using only 100 per cent Korean pear juice, sourced from Naju, South Korea.
“ Bae Juice is also about the experience and in a way, we want to own the night and be known for that. We want the product to be as accessible as possible so this habit can be easy for the consumer.”
www.foodanddrinkbusiness.com.au | April 2020 | Food&Drink business | 11
RISING STAR
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