Page 29 - Food & Drink Magazine April 2020

GETTING PERSONAL
Consumers want what works for them and increasingly prefer ‘made for me’ snack options, driving demand for personalised products that meet specific requirements.
Differentiation and personalisation are essential in today’s marketplace.
This growing shift away from mass offerings remains a major factor prompting brands to create tailored offerings that resonate with specific consumer lifestyles.
Canadian company Noble Jerky produces Noble Vegan Jerky, made with marinated and seasoned tempeh. It is targeted at health-conscious vegan consumers who are looking for plant powered snacks that align with their vegan lifestyles.
The UPLIFT brand of ‘gut happy cookies’ are targeted at consumers who seek tailored snacks that can help improve their ‘gut health’ without compromising on taste.
CROSS CATEGORY CONSUMERS
Given the competitive nature of the Australian market, brands are increasingly focusing on innovation to stand out and drive consumer interest.
Young consumers are often eager to try new products, driven by their curiosity for different consumption experiences. ‘Sensory Indulgence’ is integral in the snacking landscape, as consumers’ product choices are influenced by sensory stimuli they experience everyday.
Experimental consumers seek new sensory experiences and are influenced by social media when deciding what new products to try. Unique and new consumption experiences also help products stand-out among the numerous new launches in the market.
Consumers are also more open to experimentation – they are willing to spend on products that provide an enhanced and
often surprising consumption experience. This trend is largely driven by Gen Z and millennials who are highly influenced by sensory stimuli when choosing a product.
Arnott's Shapes released Meat Pie and Sausage Sizzle flavours this year. These additions to its ‘Aussie Legends’ range are in line with novel and experiential trends. The crackers interact on visual and sensory levels with a familiar shape (Australian mainland and Tasmania) and iconic flavours.
ON-THE-GO CONVENIENCE
In a bid to differentiate their offerings, manufacturers are focusing on improving convenience for busy consumers who are time poor and see set mealtimes as a chore.
Digitally-savvy younger consumers who have come to enjoy on-demand services through smartphone apps desire the same instant gratification in their food and
beverage choices.
Australian start-up Grabox
launched vending machines strapped to a car’s console (next to the driver). It’s a first of a kind in-car commerce allowing consumers to snack on the move.
Similarly, BP’s convenience stores have partnered with UberEats to launch Couchfood to help consumers snack on-demand at home, from the comfort of their couch.
These innovative models will drive further growth in the Australiansnackingmarket. ✷
✷ ABOUTTHEAUTHOR
SNACKS & CONVENIENCE
Meenakshi Haran is a
consumer markets
analyst at GlobalData. She
has carried out detailed
research and analysis on
consumer markets at
both global and regional levels capturing product innovations, competitive profiling, emerging trends, and opportunities for players in the industry.
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www.foodanddrinkbusiness.com.au | April 2020 | Food&Drink business | 29