Page 72 - Print 21 Sep-Oct 2019

Embellishment
5top tips
for branding w2
Adrian Barbero, national technical
Be adventurous with colour
When working with metallised colours, people instinctively opt for silver or gold without giving a thought to other possibilities. But let’s face it, nobody likes an ice-cream store with only two flavours. Standard shades held in Australia include eight gold variations, two silver and six coloured metallics – all of which are displayed in the latest Kurz shade selector. Don’t be afraid to explore the full range of eye-catching colours and hues to help your product stand out from the crowd. You will not be disappointed.
ith foils
specification manager at Kurz, says
foil can deliver stand-out results,
and gives five tips to get the most
from foiling. He says, “Foiling and
embellishing offer eye-catching, 3
elegant, ways to enhance your product and make it stand out in a crowd, while providing a sophisticated finish to your product packaging. Here are
1my five tips to keep in mind if you are considering foils or embossing for your next job.”
Use stamping dies to create
quality and feel with textures
Variety is the spice of life
Instead of a standard four-colour print, why not consider including a metallised foil for your next design? When it comes to printing labels, most brands use the customary three or four colour pricing tiers as their only option. Replacing a colour with a foil maintains the product identity and brand integrity, while elevating your designs and increasing the value perception of your brand.
Foils are renowned for their versatility. Once you have decided on
colour, you can add texture and dimension to your foil designs. This is typically embossing. Embossing raises the image; however, with micro- embossing technology we can change the appearance of the foil to provide flat textures too. If you would like to experience some really intricate structures, Kurz can provide you with nano-embossing. You will be amazed at the detailed gradients, matt finishes, image flips, or even photographic effects nano-embossing brings to your job.
4
Enter the third dimension with holographics
In supermarket aisles awash with colour, branding is important – however, nothing catches the eye more than the movement a holographic foil provides. Holographic products provide premium looks for only slightly more than standard print, and the result is a design that elevates your
5
job above the crowd.
Get high-tech to protect your brand’s reputation
Counterfeiting is far more widespread than you might think, and targets
many industries including food and alcohol, cosmetics, nutraceuticals, and
pharmaceuticals. From a security and anti-counterfeiting standpoint, one
of today’s biggest trends is interactive packaging, and solutions like Kurz TrustConcept can play a key role in protecting your products with designs that are readily integrated into existing brand designs. Anti-counterfeiting functionality is an effective first step in protecting a brand’s reputation, and the right solution can help to track and trace the product through the supply chain, and empower customers to identify imitation goods. 21
72 Print21 SEPTEMBER/OCTOBER 2019