Page 28 - Food & Drink March 2020

MEAT, FISH & POULTRY
Clearly labelled
have emerged as a preferred format for brand owners and retailers because of their wide range of proven product applications, flexibility and versatility to decorate multiple packaging formats.”
Unlike self-adhesive labels, Linerless Wraps do not require a release liner. This, Sutton says, means they are a more sustainable alternative to die-cut self-adhesive labels. It also means it is a lighter weight product for shipping and less roll changes with up
Hally Labels works closely with Ravenwood and is an accredited supplier for them in Australia and New Zealand. “We are part of Ravenwood’s trusted ‘Circle of Linerless’ network of suppliers and distributors. We use only one hundred per cent approved Ravenwood materials and our Linerless Wraps are certified for use in Nobac applicators,” she says.
The Nobac applicators can decorate in a variety of formats, including Full Wrap, C Wrap,
A more sustainable solution for difficult-to-label food products has been introduced by labelling solutions company, Hally Labels.
A premium solution for difficult-to-label food products has been introduced by labelling solutions company, Hally Labels.
The company says its Linerless Wrap is more sustainable than die-cut self-adhesive labels, can help reduce wastage and its lighter weight lessens its supply chain carbon footprint.
Group general manager Anne-Marie Sutton told Food &
Drink Business the company has seen a
“compelling” take-up of the product in the
Australian protein and ready meal
markets, with growing interest from New Zealand.
The wraps are designed for the
premium presentation of
protein, ready meals and difficult-to-label
food products.
Sutton says: “They are
the perfect labelling solution for the irregular nature of vacuum-skin packaging (VSP) and also ideal for MAP, thermoform, oven-ready trays, pottles and clamshells. The wraps
ABOVE The Hally Labels Linerless Wraps Comac machine in action.
LEFT: Hally Linerless Wraps have application in vacuum-skin packaging. BELOW: Hally Labels wraps are certified for the Ravenwood Nobac applicator.
“ They are also the perfect answer to efficient, sustainable, 360-degree labelling of food products such as sauces, salads, dips, bakery products, pizza and salami
– anything difficult-to-label.”
to 40 per cent more labels fitting on a roll.
Sutton says: “They are the answer to efficient, sustainable, 360-degree labelling of food products such as sauces, salads, dips, bakery products, pizza and salami – anything difficult-to-label.”
UK-based Ravenwood Packaging developed the wraps, which are designed to work with its Nobac applicator. Nobac is regarded as the world-leading application system in the protein sector, especially for difficult-to-label VSP, Sutton says.
Top and Side Wrap and Slide-able Wraps.
The strip-adhesive nature of Linerless Wraps means they will not slide off the tray providing tamper evidence.
In addition to labelling fixed-weight products, Ravenwood offer the option of linking the Nobac to weigh scales from a range of manufacturers for variable-weight products as well as check weighing.
Sutton says Hally supplies a full suite of labelling products for use in manufacturing plants right through to retail. ✷
28 | Food&Drink business | March 2020 | www.foodanddrinkbusiness.com.au