Page 49 - Food & Drink March 2020

NEW IN STORE
LATEST LIQUID BREAKFAST HAS NO ADDED SUGAR
Up & Go No Added Sugar is the newest development from the Sanitarium Health Food Company, replacing the Up & Go Reduced Sugar range, and created with up to 30 per cent less calories.
The liquid breakfast range with no added sugar is low GI, while providing protein, fibre and 10 vitamins and minerals. It has a five-star Health Star Rating and was created to keep up with changing tastes.
“Our dietitians and food scientists have worked hard to create a product that gives consumers the no added sugar start to the day they have been asking for, while delivering the same convenient nutrition as original Up & Go,” said Sanitarium Health Food Company head of
PETERS, CADBURY TEAM UP FOR CREME EGG
Peters and Cadbury have teamed once again, this time bringing Cadbury Crème Egg into ice cream form. The limited edition range is available until stock runs out.
Following the successful collaborations for Picnic, Crunchie and Dairy Milk Chocolate ice cream tubs, the latest partnership for Peters and Cadbury comes in time for Easter with the Crème Egg.
“Knowing the hysteria that a lot of our other Cadbury tubs have received, we’re expecting to see just as much excitement this time around,” said Peters senior brand manager
Dorana Henenberg.
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marketing Jessica Manihera.
Up & Go No Added Sugar Choc Ice and Vanilla Ice 250mLs will be
available in supermarkets nationally in a range of three-, six- or 12-packs. The company will also release a single 350mL pack through convenience channels and petrol stations over the coming months.
“We’re confident Cadbury Creme Egg fans and ice cream lovers alike will love what we have created.”
The Crème Egg ice cream will come in single-serve sticks, sold as either a multi-pack or on its own, and will be available in supermarkets until sold out.
JETTY ROAD ADDS TO ITS
SUMMER BEER LINE-UP
Mornington Peninsula-based brewery Jetty Road has added Pineapple Fritter to its summer line-up of beers, tapping into the sour beer trend.
COLES’ LAMINGTON HOT
“The Pineapple Fritter is an ode of the humble Aussie fish and chip shop, where deep frying anything goes, even pineapple,” Jetty Road head brewer Blake Bowden said.
“We’ve have taken this Australian icon and transformed it into a fine Jetty Road Sour. This lighter, sour style boasts tropical pineapple flavours with the signature cinnamon zing and lactose sugar for battery goodness.”
The new beer joins the brewery’s summer beers, which includes Blueberry Gose and Mango IPA.
Jetty Road Pineapple Fritter has an ABV of 4.2 per cent, and is available in cans and on tap at the brewery.
www.foodanddrinkbusiness.com.au | March 2020 | Food&Drink business | 49
CROSS BUN CREATION
Coles will launch lamington hot cross buns in stores in the lead up to Easter, following a survey which revealed 54 per cent of consumers would enjoy a lamington-flavoured bun.
The limited edition range will be made with chocolate and studded with milk chocolate chips, toasted shaved coconut chunks and soft raspberry jellies.
Coles senior category manager Freddie Hancock said customers are becoming increasingly open to new flavours when created right.
“We know Australians love traditional products that have a nostalgic pull but with a modern-day twist – and we think we’ve got a winner here with our new lamington hot cross buns,” he said.
Coles has already sold more than 11 million hot cross buns since becoming available from Boxing Day, with the new lamington hot cross buns available in 700 stores across the country.
The lamington hot cross buns come in a four-pack for RRP $3.50.
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