Page 9 - Food & Drink March 2020

IN PARTNERSHIP WITH
PKN and Food & Drink Business will be hosting our third
Women in Packaging Breakfast Forum during the Australasian Packaging Conference 2020.
KEYNOTE PRESENTATION
Acclaimed inspirational speaker and behavioural economics expert Sonia Friedrich will deliver the keynote address, giving insight into the unconscious behaviours that cause shoppers to pick up a product. She will show how understanding how the
brain works and applying this into packaging and design can change behaviour choice.
Friedrich is renowned for her clarity and has createdmodelsthatapplyNobelPrize-winning knowledge and experimental research in behavioural economics to shatter entrenched paradigms and transform industry.
Friedrich believes the opportunity lies in sharing brain knowledge across departments, which will create a closer relationship between packaging, design and marketing and impact bottom line revenue outcomes.
HEADLINE SPONSOR SUPPORTING SPONSORS
PANEL SESSION: PASSION & PURPOSE
Our panel of industry professionals will share their experience on how aligning passion and purpose can lead to business success while making a positive impact on the planet and its people.
• NicoleGarofano(MAIP) Plastics researcher and PhD Candidate at UQld
• KateStewart
Founder & MD, Stay Tray
• KristaWatkins Co-founder & MD, Natural Evolution
YAFFA 11715