Page 24 - Climate Control News December 2018

Wholesalers Feature
From strength to strength Down Under
The tower created practical testing methods for developing larger systems to service high rise buildings. This testing tower was in large part re- sponsible for the 2017 development of the massive 14700kw magnetic bearing centrifugal chiller.
Though Haier built itself into a global leader in the air conditioning market, they were relatively unknown in Australia until 2015.
Re-entering the local HVAC market under the sole distribution of Fisher & Paykel, a wholly owned subsidiary of Haier, the company has ex- perienced significant growth.
In the few subsequent years, Haier’s Australi- an team has built strong relationships with deal- ers and resellers across the country, including ACD Trade, the CoolChain Group, Globalrez, Na- tional Air Parts, Air Direct, and AC Select.
Haier has introduced a wide range of premium air conditioning products into the Australian marketplace, over 260 in fact, from multiple ranges of High Wall Split systems (including the Elite, Premier, and T Series products) to the Flex- is range of R32 models in October 2018.
They’re also offering a comprehensive range of ducted and cassette split systems from 7.1kW to 16kW, available for both domestic and light com- mercial markets, while the new 20 and 24kW ducted systems were introduced at ARBS 2018.
IN 1984, A new managing director was ap- pointed at a barely known refrigerator factory in Qingdao, China.
After attending to a customer who had com- plained about a fault, the decision was made to improve operations by acquiring technology and production techniques from a more successful German factory.
This small act set the wheels in motion for the company to transform into Haier, the number one brand of appliances in the world (based on retail volume sales*).
It all started by responding to a customer’s needs, and it’s that same dedication that has led the brand to become the international power- house it is today.
While beginning in the refrigeration sector, it was only a short time before Haier moved into other markets.
The first air conditioner manufactured by Haier came along in 1985 and was followed by another first in 1993 - their variable speed invert- er air conditioner, a specialised high-quality en- try to the marketplace which set the stage for future growth.
In 1999, Haier began exporting to the United States, while in 2001 a new Pakistan factory was opened to produce for the Asian market. 2007 saw Haier become an official sponsor of the Bei- jing Olympics, followed by acquisitions of Fisher & Paykel (2012) and GE Appliances (2016).
Technical developments also contributed greatly to Haier’s success on the global stage. In 2014, the company built a new research and development facility in Qingdao. The new fa- cility features a 110-metre testing tower, which was the largest in the world at the time of construction.
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