Page 24 - Australasian Paint & Panel magazine

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I In n d d u u s s t t r r y y i i n n s s i i g g h h t t s s
PAINT&PANEL MARCH / APRIL 2023
WWW.PAINTANDPANEL.COM.AU
“We’re here to make money, the insurers are here to get a product produced and re- turned to their client and everyone’s happy.
“2022 was a massive year for us as far as people reaching out to us on both sides of the market – the supply and also business owners – wanted to be part of the group. Everything we do; it’s a partnership. You’re not a supplier or a preferred supplier, you’re a business partner. The market now understands this.
“For example with our exclusive paint system Octoral, it’s a genuine partner-
ship of building our business and their business and Octoral. We’ve started out in 2016 with six guys who took it on to 45 shops across the country. And there are more people interested because it’s a great product and they save so much money. We have Car Craft Quantum Per- formance benchmarking program which is attached to Octoral.
“Our brand, is also associated with Ezi-Methods and that’s just gone through the roof. We also have an ac- cident management platform. There’s a trust value in everything we do.”
YOUR LOCAL TRIBE
There are regular ‘Sundowners’ and net- working events both nationally and for state members. Repairers and suppliers meet regularly to chew the fat for a cou- ple of hours.
“The bigger you grow the more you need to then resource and also service your group. Rapid expansion is great but if you’re not on top of what you need to do to match it, then you’re going to burn your brand,” says McMahon.
“We have a massive number of owner benefits. For instance we have a partner- ship with Officeworks, with digital mar- keting experts DigiTLC and partner with MaxMyProfit business coaching. There are some financial institution benefits as well. We have a very close relationship with the team at Compass, which is a benefit to everyone.
“We also have our own Work Health Safety app powered by MONIT called CC Safety. We’ve also just finished our first ever Apprentice of the Year pro- gram, the business within Car Craft are very focussed on the next generation of technicians.
“2023 and onwards we continue to im- plement the national strategy to capitalise and take advantage of the results out of 2022, to build on the relationships we’ve already established and set up more part- nerships with insurance companies.
“We’re in every state of Australia now, and Territory. People are ringing us, we’re not knocking on doors as often, and that comes from establishing a reputation for do- ing what we say effectively. And then ex- plaining to people that become part of the group is, it’s not a franchise - and those have their place – it is a private public company where you are the shareholder of it.
“You join, we give you a share certifi- cate and the longer you stay in, the big- ger the share builds up. The more you follow the system the greater the income to the group and then the greater returns to you as an owner. So what you put in is what you get out, and I think that’s the difference of our group to many others.
“It doesn’t matter if you’re the biggest re- pairer in our group or the smallest, you get the same voice. Everyone gets one vote.
“The group currently turns over $450 million a year and employs up to 1,750 people across the country. It’s got that big that quickly,” McMahon says.
FROM TOP: Graham Bodyworks was one of the first Victorian owners and has two sites. Daniel Smith from Sydney joined last year. One of the many get togethers, this one in
Sydney.