Page 17 - Adnews Magazine January 2022

www.adnews.com.au | January-February2022 17
Agency of the Year
reduction and then, after just one month, returned to 100% and later paid back the 20%.”
Finalists: Jack Nimble, Adhesive, The Royals, G Squared
Small Agency of the Year (Headcount under 25)
Winner: Adhesive
Judges: Many outstanding agencies but “Adhesive was absolutely the leader of the pack. What really stood out for Adhesive was its focus on people and culture. Despite the COVID-19 downturn that affected a lot of agencies, Adhesive was able to make staff feel secure through training and other unique people initiatives.”
Adhesive: “In March 2020, we made a promise to staff that there would be zero reduction in headcount, pay or hours due to COVID-19. We not only kept our promise, we exceeded it, growing our headcount from 18 to 24.” Finalists: Paper Moose, Jack Nimble
Digital Agency of the Year
Winner: Alley
Judges: In a competitive category, Alley was a real stand out. This agency is industry leading in its approach to people and culture. The rest should take notice and follow suit.
Alley: “Startups to enterprise clients relied on Alley to help keep their doors open. Campaigns aimed at acquiring eyeballs don’t keep doors open, but the ones that drive financial growth do. When we say we ‘grow’ our clients, we actually grow them. The average Alley client doubles its revenue
Uber Eats by Special Group. Nick Kyrgios and the ‘Rogue Umpire’ played by Sacha Baron Cohen. Right: Adhesive Personalities.
and profit from our campaigns. Alley’s steadfast dedication to finan- cial outcomes for its clients’ media investments has paved the way for increased investment in Alley result- ing in our best financial year ever.” Special Mention: Next&Co. “While not labelled a ‘winner’ on this occa- sion due to lack of financial informa- tion, its work in P&C is utterly out- standing and forward thinking! Judges wanted to make a comment on how impressed they were.” Finalists: Next&Co, G Squared
PR Agency of the Year
Thinkerbell
Judges: “Strong results and an up to the minute workplace culture make Thinkerbell an iconic Australian communications business.”
Some of the brands Thinkerbell worked with: Vegemite, BINGE, Grill’d, Haagen-Dazs, Old El Paso.
For Vegemite: “In recognition of the 21% of Australians speaking a language other than English at home, we created an outdoor cam- paign featuring Vegemite’s plat- form, ‘Tastes Like Australia’, as a headline translated into the top 10 most spoken languages in Australia.