Page 47 - Adnews Magazine January 2022

www.adnews.com.au | January-February2022 47
Oz Hair by Jack Nimble.
WORDS BY
CHRIS PASH
Feature
A blind date for Jack Nimble
Adam Wise and Angus Mullane, the founders of social-first agency Jack Nimble, received a mysterious phone call early in 2021. “At first, we thought they were trying to sell us something so we’ll admit we tried to politely brush them off to begin with,” they tell AdNews.
“However, they insisted on a meeting, wanting to know more about Jack Nimble. Luckily we ended up taking the meeting because it turned out to be an M&A advisor who told us an agency was interested in acquiring Jack Nimble.”
and Sparro
A blind lunch date shortly followed with the interested agency, which turned out to be Sparro, the large independent digital agency founded by Morris and Cameron Bryant in 2013. Last year, Sparro doubled in size, with more than 80 staff and managing $120 million in ad spend for 70 brands including Webjet, Temple & Webster, Estee Lauder Companies and Catch Group.
“There were plenty of sparks flying at that lunch, and it all just made complete sense for us to be working together,” say Wise and Mullane.
Wise and Mullane founded Jack Nimble in 2017, specialising in short-form, social-first content.
The focus and vision worked, with brands such as American Express, eBay, Gumtree, Tourism Australia, humm and HelloFresh coming onboard.
In 2019, they won AdNews Small Agency of the Year, an award for those with a staff count under 25.
And now they’ve just won AdNews Content Agency of the Year. The judges: “It’s all in the name — the way it works is nimble, a small agency with big impact.”
We go inside an agency acquisition where a big digital agency meets social-first content.
Wise: “Angus and I started Jack Nimble because we saw a