Page 5 - Adnews Magazine January 2022
P. 5
Contents
JANUARY- FEBRUARY 2022
Regulars
8 BEHIND THE COVER: To showcase this month’s theme charting the rise of audio, we commissioned the services of the creative minds from Sydney agency Coffee Cocoa Gunpowder.
12 AOTY AWARDS: Drum roll please! Here are all the winners of the 2022 AdNews Agency of the Year Awards, presented by TikTok for Business.
30 INVESTIGATION: Big changes are afoot for the audio format, and our cover feature examines the rise of a medium that has unexpectedly taken off during the COVID-19 pandemic.
47 COMBINED POWERS: What started as a mysterious phone call in 2021 has turned into the joining of forces between two companies, social-first content creators Jack Nimble and digital agency Sparro.
50 MEET THE TEAM: With the boom of podcasts, local company Acast has doubled its workforce in the past 12 months. Meet some of the team helping to bring content to users’ ears.
Creative
56 CREATIVE REVIEW: Social media platforms are using advertising campaigns to get noticed in an increasingly congested market, and we get three creatives to assess the good and the not-so-good.
Online
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30 INVESTIGATION The audio format has been the surprise success story during the COVID-19 pandemic.
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www.adnews.com.au | January-February2022 5
