Page 9 - Adnews Magazine January 2022

Dog of the Month
Fun, feels and fur
Highlighting our furry friends across the advertising, adtech, marketing and media sector, and how
these stars help get results. This month, we speak to Darwin Applebee, director
of pawtnerships and ruffenue at impact.com.
Time in current role/time at the company: 28 dog years (three years on the human scale).
How would you describe
what the company does?
Our partnership management technology helps marketers discover, contract, reward, measure and report on any type of partnership. Although it doesn’t (yet) reward my partnership with my human. I have to bark for treats. Automate that, Impact.
What do you do day-to-day?
Protect my humans from parcel delivery beings; assist in closing deals by being cute on Zoom; walk while my human talks... a lot.
Define your job in one word:
Pawsome.
I got into advertising because:
I’m a Brussels Griffon, a breed often described as “full of self- importance” so you do the math.
Who is your right-hand person?
Peter Bray, Sales Director at Impact. Literally, he sits next to me during every Zoom call, but I’m the one who does all the work.
Whose job have you set your sights on in the future?
Larry Edmur. I have a face for TV.
Where do you turn for inspiration? The paintings of Magritte — my breed is Belgian and we like the surreal. More close to home, hard to go past Bluey.
My favourite advert is: I’m Belgian so it has to be the Stella Artois ad. Also, the tagline is “reassuringly expensive”, which applies to me.
My best trick is: Stealing the show at weddings. My human is also
a marriage celebrant. His website says he brings the “fun and the feels” but it should read “fun, feels and fur” as we all know I support him in winning couples over, too
WORDS BY
THE ADNEWS TEAM
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