Page 34 - AdNews magazine Mar-Apr-May 2023

One Green Bean
PR AGENCY OF THE YEAR WINNER
One Green Bean won PR Agency of the Year against finalists Red Havas, Eleven, Ogilvy PR and Adhesive Public Relations.
Judges said: “A lean green bean. Impactful work for a growing small agency, with an impressive cul- ture. Great work teaching Alexa to understand Australian slang.”
One Green Bean’s client roster in 2022 grew to include Johnson & Johnson, Apple TV+, Kia and Cricket Australia, with 100% client retention during the judging year.
One Green Bean: “Our trusted and retained client partnerships include Coca-Cola, Meat and Livestock Australia, Nike, Afterpay, Red Bull, Amazon, ING Bank and The Body Shop. Some of our big cli- ents got even bigger, increasing their spend as they expanded our remit into more parts of their business.
Red Havas
“Our business with Amazon grew ... through organic growth across Amazon Alexa and devices, new work for Amazon WorkSpaces (AWS), and two new Influencer retainers.
“Our work with Jacob Douwe Egberts (Moccona, L’Or) contin- ues, expanding our remit to Campos Coffee and Sacred Grounds. The launch of a Moccona x Cadbury mocha partnership with an integrated TikTok and PR campaign saw the range signifi- cantly over-index with Gen Z and millennials, successfully recruit- ing a younger shopper to Moccona.
Organic also accelerated, with the agency winning projects for Roadshow and Universal, an Oscar campaign and the Alliance Francaise French Film Festival 2022 in quick succession. In total, One Green Bean delivered 122
campaigns for clients across PR, Social and Inf luencer work during the judging period.
One Green Bean’s workforce comprises of 29% people of colour, 45% born overseas, 19% with a dis- ability and 20% LGBTQI+, all figures that are above the percentages for the same groups in the general Australian population; 1% of OGB’s people identify as non-binary.
A lean One Green Bean
Eleven
Palau is a tiny country in the West Pacific with a population of just over 18,000, yet its receives more than 200,000 visitors annually. Following the pandemic, Palau wanted to re-open its borders in a way that protected the nation’s fragile
ecosystem. ‘Ol’au Palau’ gamifies ecotourism, enabling visitors to accumulate points for demonstrating sustainable behaviour during
their stay. In return, they can use these points to unlock increasingly stunning and unique experiences.
If ten is good then Eleven is great. The Great Resignation was set to hit Australia, with people determined to ditch the desk and get back to exploring the world— the perfect opportunity to inspire Aussies to Quit for Contiki, giving
up their 9-5 to get out and travel. “We made it effortless to quit
in style with a one-stop shop of resignation tools for every type of quitter, from the class act to the bridge burner ... taking over the Contiki website.”
PR AGENCY OF THE YEAR FINALISTS