Page 38 - AdNews magazine Mar-Apr-May 2023
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CONTENT AGENCY OF THE YEAR FINALISTS
WiredCo.:
WiredCo. - Four years ago, Pizza Hut Australia faced extinction. Today, it’s Australia’s fastest growing QSR. We briefed Pizza Hut to create a campaign that would propel the brand into culture. That meant hacking the 2020 Olympics on social and potentially giving away 285,000 pizzas. The more medals Australia won, the more pizza we’d give away in real-time.
“When you start a digital agency, you may think about the services you offer and your work as your point of difference. And while it’s tempting to think the only way
to keep up in the digital industry is to move fast, at WiredCo. we respectfully say the most effective pace is to move at the speed of ‘human’. Humanly is the standard we review our work by, what we
look for when we hire and how
we look after our people and a question we ask our clients; are we moving digitally, humanly? “Moving humanly means saying ‘no’ to unnecessary things, like pitching and overworking. As an independent, we can do this. “We’ve always believed that the most humanly thing we can do is to put our people first.”
