Page 48 - AdNews magazine Mar-Apr-May 2023

Host/Havas
SMALL BUDGET MEDIA CAMPAIGN OF THE YEAR WINNER
LESS THAN $500,000 -
SPONSORED BY AUDIENCE360
Host/Havas won Small Budget Media Campaign of the Year (Less than $500,000), sponsored by Audience360, for ‘Crime Interrupted’ for The Australian Federal Police.
Finalists: OMD & Ogilvy (‘AAMI Rest Towns’ for Suncorp); and Howatson+Company with PHD (‘Rejected Ales’ for Matilda Bay Brewery).
Judges said: “This campaign was
a fantastic example of collabora- tion. The judges thought the winner demonstrated a smart use of budget to deliver great business results. The judges also wanted to call out the fact they could see longevity in this campaign, off the back of strong strategy and insights.”
Host/Havas: “The Australian Federal Police (AFP) is the federal law enforcement agency of the Australian Government, tasked
with investigating and preventing serious crime ranging from terror- ism to human trafficking. However, as serious crime becomes more complex, the skill sets required to stay a step ahead of it - and the peo- ple required to prevent it - have become more diverse.
“The problem is, law enforce- ment is often perceived as a dated and male-dominated industry that uses force over finesse by the